Amasosiyete ya Courier yigana muri e-ubucuruzi bukodeshwa
Umwanditsi: Zhou Wenjun
Inkomoko: E-Ubucuruzi Amakuru Pro
Amasosiyete ya Courier ubu yinjiye mu bucuruzi bwa e-ubucuruzi.
E-Ubucuruzi bumaze kugera ku kibuga cy'umuriro, hamwe na JD.com na Taobao, kimwe na videwo ngufi nka Douyin na Kuaishou, yiganje ku isoko. Mu buryo butunguranye, amasosiyete ya Courier nayo asimbuka muri pray.
Vuba aha, SF Express yakoraga cyane mugushakisha e-ubucuruzi bunoze. Muri Kanama, SF Express yatangiye bucece imiterere ya e-ubucuruzi kuri mini-gahunda yayo yongeyeho ibintu birimo gukenera guhinduranya kurubuga rwabandi. Ibicuruzwa harimo imbuto nshya nibindi bicuruzwa byubuhinzi.
Mbere, SF Express yafashije abahinzi umusaruro mushya basanga e-ubucuruzi kugirango bateze imbere ibicuruzwa byabo kandi bafatanya namasosiyete nkatoranijwe muburasirazuba bwa e-ubucuruzi. Byongeye kandi, SF Express yasabye "igisubizo cya e-Ubucuruzi bwa e-Ubucuruzi +" kugira ngo babone uburyo bwo kuzamura e-ubucuruzi.
Mubyukuri, hashize imyaka mike, amasosiyete amwel ya Courier yari amaze gutangira ubuzima bwa e-ubucuruzi. Ibi ntabwo ari sf spress ya mbere mububiko. Muri Gicurasi 2020, Zto Express yakoresheje ubuzima bwa mbere, hamwe na Chandman Charmanman Lai Meisong ku giti cye ku giti cye mucyumba cya buntu kugirango ashyigikire ibyabaye. Mu ijoro rya mbere rya livestream, kugurisha burundu (GMV) byarenze miliyoni 15 Yuan, bitanga amabwiriza arenga miliyoni 1.1.
Mu mpera za Nzeri uyu mwaka, Cctv Imari yatangaje ku bubiko bwa ZTO Livestrease E-Ubucuruzi. Zto yashyizeho icyumba cyahambiriye mu bubiko bwa Zto ibicu, aho ibicuruzwa bibitswe, bituma ibintu byagurishijwe byoherezwa mu masaha 24. Abaguzi barashobora kubona ibigo byerekana ibicuruzwa byerekanwe hamwe nuburyo bwose bwibintu byabo byaguze bipakiye kandi byoherejwe binyuze mu nzego.
Hagati aho, handi masosiyete yoherejwe nka Depon, jd ibikoresho bya jd, post ya Ubushinwa, na Yunda nanone bagiye mu bucuruzi bwa e-ubucuruzi.
Nubwo ibigo byinshi bigerageza hamwe na e-ubucuruzi bwa e-ubucuruzi, gusa Post yashoboye guhagarara. Kuva umwaka ushize, amashami atandukanye yubushinwa asezeranya cyane muri e-ubucuruzi buzima, kugurisha ibicuruzwa birimo ubwiza nibicuruzwa byubuhinzi, hamwe na kashe yumuco na kashe.
Nk'uko amakuru ya Chan Mama abitangaza kuri icyo gihe, muri Elinjiang nyuma yo gukora neza mu byumba byose byoherejwe, afite miliyoni 25 Yuan mu birori mu minsi 30. Kugeza ubu, inyandiko ya JINJIAANG ifite abayoboke miliyoni 1.073.
Ugereranije nandi masoko ya Courier, hashyizweho ingufu za e-ubucuruzi bwa e-ubucuruzi byagenze neza. Icyakora, muri rusange Ecosysyce eccosystem E-Ubucuruzi, Urupapuro rw'Ubushinwa rukomeje kuba gito, hamwe na buri shami rirabara kuva ku bihumbi mirongo kugeza kuri miliyoni zirenga miliyoni.
Biragaragara ko e-ubucuruzi bwa e-ubucuruzi, ibigo byinshi bya courier bishora, ntabwo byoroshye kumenya.
Nubwo hari ibibazo, e-ubucuruzi e-ubucuruzi butanga amahirwe mashya yo mukura, nkuko isoko ryumusanzuye yinjiye mu cyiciro gikomeye cyo guhatanira, hamwe nibiciro bikomeza. Cyane cyane kuva uyumwaka wa mbere, amafaranga yinjiza kuri buri sosiyete ya Courier yakomeje kugabanuka, agarukira ubushobozi bwabo bwo gukura.
Ibi byahamagaye amasosiyete ya Courier gushakisha ubuzima bwa e-ubucuruzi kugirango bungure kandi abone inzira nshya yo gukura.
Amahirwe n'ibibazo
None, kuki amasosiyete ya Courier ahitamo e-ubucuruzi nkubucuruzi nkubwitongo bushya?
Raporo ya "2022 Ubushinwa E-Ubucuruzi bw'isoko" yerekana ko isoko ry'ubucuruzi rya evestream ryageze kuri miriyoni 3.5 ryageze kuri miriyoni 3.5, umwaka w'iyongera k'umwaka 48.21%.
Nk'uko amakuru ya Dian Shubao abitangaza, ubunini bwa e-ubucuruzi bwa e-ubucuruzi mu gice cya mbere cya 2023 bwari kuri miriyari 1.9916. Ingano yuzuye ya e-ubucuruzi muri 2023 iteganijwe kugera kuri Trillion Trillion ya 4.5657, umwaka wo kwiyongera kwumwaka 30.44%.
Ibi byerekana ko, byibura mubijyanye nubunini bwisoko nimikorere yiterambere, e-ubucuruzi buntu bukomeje gukura kandi birakwiye gukurura hamwe namasosiyete ya Courier ashaka gufata umugabane wisoko.
Ariko, e-ubucuruzi bwa e-ubucuruzi bwahindutse "inyanja itukura," yifotoje kumasosiyete ya courier yinjiye mumurima. Guhangana nimiryango ya mbere yubuzima hamwe ningaruka, bakeneye gushora igaragara.
Ubwa mbere, ugereranije n'abamenyereye, amasosiyete ya Courier nta kumenyekana kw'abaguzi. Amasosiyete ya Courier, "atumva interineti," guharanira kubaka ibiranga no kwizerana abaguzi, bisaba ishoramari ryinshi mu muhanda no guhura.
Abayobora hamwe na traffic yo hejuru no kugaragara barashobora gushiraho vuba ishusho yabo. Kurugero, kubera ko yinjiye Douyin umwaka ushize, Y Minzong na Soongtion yo mu Burasirazuba bahise basakuzaga ibikurikira. Noneho, konte ya Douyin yo mu Burasirazuba ifite abayoboke miliyoni 30.883, kandi kubera ko yinjiye muri Taobao muri Kanama uyu mwaka, yamaze kubona abayoboke miliyoni 2.752.
Icya kabiri, amasosiyete ya Courier afite intege nke mubice nkibikorwa bya lintshion, guhitamo ibicuruzwa, kugenzura ubuziranenge, hamwe nibikoresho bihindura. Kurugero, nubwo Post y'Ubushinwa yashoboye guhagarara, yahuye n'ibibazo byo kugenzura ubuziranenge. Mu Kuboza umwaka ushize, umukiriya yinubiye ko masike ya KN95 yaguzwe mu cyumba cy'ubushinwa nyuma y'ubushinwa ntabwo byamamajwe.
Ibi bibazo birashobora kubangamira ihinduka ry'ibicuruzwa bya Coorgos 'Ubucuruzi bwa E-Ubucuruzi.
Inoti nziza, amasoko meza ya Courier abenegihugu muri logistique arashobora kuba ingingo ikomeye.
Amasosiyete ya Courier akenshi afite imiyoboro yagutse kandi ifite ubushobozi bukomeye. Kurugero, Post ya Ubushinwa ifite icyegeranyo hafi 9,000, ibiro 54.000 byubucuruzi, amanota 4,000 yo gutanga serivisi, hamwe na koperative 420.000 ifite ibikoresho bya Konte ya Yeza, hamwe na 100%.
Byongeye kandi, amahwemo yakirwaga nabatwara ubutumwa arashobora gutanga serivisi zuzuye, gufasha abadandaza bagurisha ibicuruzwa nta kwishyuza amafaranga menshi cyangwa komisiyo, gukurura abakiriya benshi. Abacuruzi bafite ubushake bwo kureka ibigo bya Courier bisigara ibiciro bisigaye kubiciro biri hasi, bitanga abatwara ubutumwa mubicuruzwa bike.
Muri make, amasosiyete ya Courier yinjira mu bucuruzi bwa e-ubucuruzi bubona amahirwe n'ingorane. Niba ubutumwa bwa courier burashobora kugera ku rugero runini rusigaye kuboneka.
Wibande ku bicuruzwa bishya kandi by'ubuhinzi
Urebye ibicuruzwa byagaragaye mu masosiyete ya Courier's Hosestreams, ibicuruzwa bishya kandi byubuhinzi nicyo cyibandwaho.
SF Express, kurugero, cyane cyane kugurisha ibicuruzwa bishya mubyo byayo. Mu gihe cya 28 Nyakanga uyu mwaka, SF Express ibicuruzwa byagurishijwe nka sunshine inzabibu muri Sichuan, imitima itukura ya DalianNs, umutuku Kiwi muri Pujiang, na Peach Blossom Plums kuva HanyuIan.
Muri Kanama, Zto Igicu cyakabaraga hamwe namasosiyete menshi kugirango ashyiraho neza ingamba. Ikoranabuhanga rya Zo ibicu rifite intego yo kunoza urunigi rwibicuruzwa muri Yunnan, twibanda ku bicuruzwa byubuhinzi no gutunganya ibintu byimbitse, hamwe no gutunganya iminyururu byimbitse, kandi dutezimbere urunigi rw'ibicuruzwa, kandi dukomeza guteza imbere imigendekere y'amashanyarazi yaho nka avoka.
Muri uyu mwaka "ibirori 919 bya E-Bullsce, mu Bushinwa, hakurikijwe mu gihugu hose mu gihugu hose byateje imbere ibicuruzwa by'ubuhinzi. Additionally, China Post launched the “Postal Aid for Farmers – Ten Thousand Livestreams” campaign, forming a livestream product pool primarily based on agricultural products from local bases.
Hagati aho, Itsinda rya JD ryagize uruhare muri Dengzhou gutanga serivisi zikoreshwa muri e-ubucuruzi ndetse n'ibibera byiza. Abacuruzi badafite Ububiko bwa JD bushobora gukoresha serivisi za E-Ubucuruzi bwa E-Ubucuruzi bwa JD "Ububiko bwa JD bwo mu Bubiko bwa JD.
Nk'uko amakuru ya JD abiteganya, umubare w'ibicuruzwa byagaragaye kubicuruzwa byubuhinzi byatunganijwe na JD Express mugice cya mbere cyuyu mwaka cyiyongereyeho hafi 80% umwaka.
Mu isoko rya e-ubucuruzi cyane, amasosiyete ya Courier yibanda ku bicuruzwa by'ubuhinzi ashobora gukoresha ibyiza byabo n'umutungo mu mirima mishya kandi y'ubuhinzi kugira ngo ashyireho impande zitandukanijwe.
Byongeye kandi, ibicuruzwa bishya kandi byubuhinzi bifite ibikoresho byo gutakaza byinshi no gutwara abantu. Mugurisha ibicuruzwa binyuze mu buzima bwabo, amasosiyete ya Courier arashobora kugabanya urunigi rwagurishijwe, kugabanya igihombo, kandi akoresha neza imbaraga zabo muri logistique. Ibi kandi bifasha abahinzi kwagura imiyoboro yabo yo kugurisha, gutanga umusanzu mubirori byo mucyaro.
E-Ubucuruzi na Serivisi ishinzwe ubutumwa bari bafitanye isano rya bugufi. Mugihe amasosiyete ya Courier akomeje kunoza ibikorwa remezo na serivisi z'ubucuruzi bwabo bwa e-ubucuruzi, inganda zishoboka ko ziteza imbere itandukaniro.
Igihe cya nyuma: Jul-29-2024