Mw'isi ya none aho "ibintu byose bishobora kuba e-ubucuruzi," umusaruro mushya e-ubucuruzi buragaragara nk'urukundo-rwanga "." Umusaruro mwiza, nkibikenerwa buri munsi kumafunguro atatu kumunsi, muburyo bwihariye afite ibyiza byo kuba icyifuzo gikomeye, inshuro nyinshi, no kugura cyane. Isoko naryo rikomeza gukura, hamwe namakuru ya Netease yerekana ko ingano yisoko ryibicuruzwa bishya e-ubucuruzi muri miliyari 20.25 yiyongereye bwa miliyari 20.25.
Ariko, gukora neza umusaruro mushya wa e-ubucuruzi ntabwo byoroshye. Ibihangange rimwe na rimwe birahura na layoff, guhagarika, no kugamarira. Hamwe no kuzamuka kwa e-ubucuruzi, imbuto nshya hamwe nimbuto zo mu nyanja byabaye ibintu byibanze byibanda ku bagiraneza. Ikibazo cyibanze nuko umusaruro mushya ari "ubucuruzi bushya" busaba gushya kuri buri munyururu. Kubera kugenzura ubuziranenge budakuze mu gihe cy'imbere no gutwara abantu ku mpera z'inyuma, ibyangiritse ku gicuruzwa bibaho, biganisha ku gushidikanya ku musaruro mushya e-ubucuruzi.
Vuba aha, "echo yimbitse" yitegereje "igihe cyo gusarura icyaro cyo gusarura icyaro" Ibirori byatangijwe na Kuaishou na JD supermarket. Jye yagiranye amarushanwa mashya, "amarushanwa mashya, 'oIng'. Ingingo zo Gusarura E-Ubucuruzi. Abaguzi bishimiye uburambe bushimishije, kandi abahinzi, ibicuruzwa byubuhinzi, hamwe no gukora umusaruro wabonye ibintu nyabyo kandi byinjira.
Dukurikije amakuru, ibirori byageze ku guhura na miliyari 8.8, hamwe ningingo ebyiri # IbyishimoCountrysTeason # na # jdfredProducompetition # akusanya miliyari 7.93. Inzuzi zizima zahujwe miliyoni 390 zangiza, kugera kuri GMV zose za miliyoni 7.13. Hamwe n'impungano z'inyungu no guhatanira e-ubucuruzi butera imbere, Kuaihou abigeraho ate? Ni ubuhe bushishozi bushya kuri iki gikorwa kizana umusaruro mushya e-ubucuruzi n'ukuza hashyizweho uburyo bwo gushyigikira ubuhinzi?
Imbere-Kurangiza Live Streaming Traceting Traceting + Inyuma Yinyuma Yinyuma Yuruniko: Gukora paradigm nshya kugirango ishyigikire ubuhinzi
"Kurya ibikona, ugomba kubona isoko, biraryoshye cyane." Muri 8 Nzeri "Ibikorwa byo ku ya jd bihendukira" imisatsi yimisatsi "ku ya 8 Nzeri.
Bitandukanye n'imigezi yabanjirije iki, iki gikorwa cyazanye ibiganiro bizima mu buryo butaziguye inkomoko ya Crabs - Suqian. Wang Xiaoli na Xiao Shenlong bari mu isambu ya Suqian, gufata no kurya ibikona bibaho, byerekana ibyiza bya Crabis yo mu misatsi ya Suqian, nk'inyama zikize. Byongeye kandi, aba bombi bishimishije kumurongo ubaho hamwe nibibazo nka "crab ibice umunani" na "agasanduku k'imkeka" hamwe nabahinzi ba Crab. Kuva kurya no gukina, bagaragaje ibirori byaciwe.
Abareba bemejwe na "Kurya ibitekerezo" bishobora gukanda ku igare ry'umuhondo kugirango bagure igikona cya Suqian cyafashwe gike cya Suqian. Kwishingikiriza ku mugani wo gutanga isoko muri JD Supermarket na Kuaishou, ibicuruzwa byoherejwe mu buryo butaziguye kandi bitwarwa binyuze mu ruhererekane rukonje ku meza.
Umusatsi wa Crab Live nimwe mubintu byinshi bibaho. Ku munsi mukuru wa gatandatu w'umuhinzi w'isarura, Kuaishou na JD supermarket bakoze "ibihe byiza byo gusarura icyaro", byerekana ibicuruzwa byubuhinzi. Izindi nzuzi zizima zirimo ibihumyo, amapera y'izuba, inyama z'imbuto, n'imbuto z'inyanja zasuye inkomoko, no gukoresha mu nkomoko, no gukoresha urunikiro rukonje kugirango ukemure neza n'umutekano.
Kuva aho isoko igana ku meza y'umuguzi, gushya kw'ibyiza byashyizwemo ibyiza bya kuaishou na JD - Urubaho rwa Kuuaishoube - Mugihe cya jd ibikoresho bya jd bigabanije igihombo cyinyuma. Ubu bufatanye bwerekanye icyitegererezo gishya ku nganda.
Umusaruro mushya urihariye ugereranije nibyiciro nkubwiza nimyambaro kuko abaguzi bafite imyumvire itaziguye yubuziranenge nagaciro. Biragoye kubahindura inyungu z'umuguzi muguteza imbere ibicuruzwa mumigezi nzima. Ibihe byashize bidakwiye mumusaruro bishya bizima-bitera imbaraga zangiza umuguzi.
Muri ibi birori, Kuaishou yahujije kuba abaguzi, hamwe nabagize uruhare mu gufata no guhinga no gutanga ibyababayeho binyuze mumashusho magufi cyangwa imigezi yubuzima kugirango yongere ikizere.
Kurugero, mu nyamaswa nzima, Kuaishou Ingaruka zubuhinzi @DA peipei yasuye Yangxin, ubworozi bunini bwo korora inka no gutunganya ihungaba mumajyaruguru y'Ubushinwa. Mu gihe cy'izuba kizima, hindura mushikiwabo wabyibushye wasaye "inzu yo hagati yo hagati" muri jd icyatsi kibisi cyo guhamya inzira zose zo gutoragura. Mu myenda y'inyanja ituze stream, guhindura @hungtong gukunda kurya ubwato bwo kuroba iwe i Weihai, kugira uruhare mu gusarura ifumbire.
Abayoborwa ntabwo bateje imbere ibicuruzwa gusa ahubwo banashimishije binyuze mubibazo bitandukanye nibintu bitandukanye, bigatuma umusaruro mushya wabayeho kandi wibita abaguzi. Kurugero, Wang Xiaoli na Xiao Shenlong bishimiye "ibirori byose" muri resitora bitwa "Inzozi z'umutwe w'igitugu" aho inyuguti zishimiraga igikona n'indabyo. Ingaruka @hungtong Akunda kurya ibiganiro ku nkombe zo ku nkombe z'abahinzi ba Crab yaho, wongeyeho amanota yihariye yo kugurisha kandi agaragaza imigezi nzima.
Kugenzura ubuziranenge kuri Inkomoko ni intangiriro; Igice gikomeye cyane ni ubwikorezi. Umusaruro mwiza urangirika cyane kandi ugomba kunyura muri transfers zitandukanye mbere yo kugera kubakoresha. Ibyo ari byo byose bidahwitse mu gutwara cyangwa kubika bishobora kuganisha ku kungirira, kongera igitero cyo gutakaza ibicuruzwa. Ibyiza bya JD no gutwara abantu byakemuye izi mpungenge. JD yasohoye kandi "JD umusaruro utanga ibipimo ngenderwaho, mugihe cyumugezi ubaho, gupakira inkomoko, gupakira, gutwara, no kubika umusaruro mushya kugirango ufungure neza kandi wizewe kumurongo.
Muguhuza isoko icyumba cyo kubaho no guhuza ubuziranenge bw'imbere - ubwikorezi bw'inyuma, Kuaishoushi na JD supercandat yagejejeho ibibazo byinshi byo gukora ibintu bishya by'umusaruro mwiza amafaranga yinjira no gukura.
Kuva kugurisha ibicuruzwa kugirango winjiremo inganda zitanga umusaruro urambye
Kugerageza bitanu bibaho imigezi ya JD ntabwo ari urugero rumwe gusa rwumurimo wa Kuaishou. Abahinzi bishingikiriza ku mibereho yabo, hamwe n'ibihe by'imikino yo gutera impeta, umusaruro w'impeshyi, ubushyuhe bwimpeshyi, n'ububiko bw'imbeho. Guhinga no gusarura ibicuruzwa byubuhinzi bifite Windows yihariye. Kubura izi Windows birashobora kugira ingaruka kumusaruro wanyuma. Hafi y'ibi bihe bikomeye, videwo ngufi, e-ubucuruzi, hamwe nizindi mbuga za interineti zikoresha uburyo butandukanye kugirango bagurane isoko ryibicuruzwa byubuhinzi nongere amafaranga yabahinzi.
Mu bihe byashize, kugurisha ibicuruzwa byubuhinzi byari bigoye kubera igihe n'imbogamizi ziherereye. Ahantu ho gutanga umusaruro muhinzi akenshi usanga ahantu kure, hatabagirana, bikagora guteza imbere ibicuruzwa nubwo bafite ubuziranenge. Umusaruro mwiza nibicuruzwa byubuhinzi bifite ibiranga ibihe byose kandi ukeneye kurasa vuba kandi byifashishwa.
Kugaruka kwa platforms ya enterineti ikemura ibyo bibazo. Mubihe bya enterineti, amafaranga yo kubyara, kubika, no gukwirakwiza ibikubiyemo / ibicuruzwa byagabanutse cyane. Video ngufi hamwe nubucuruzi bwa e-ubucuruzi buhuza abantu benshi muburyo bwiza kandi neza. Ndetse no mumijyi ya kure, mugihe cyose hari terefone na interineti, amakuru arashobora gukwirakwizwa, kandi ibicuruzwa birashobora kugurishwa. Ingaruka kuri izi platform zegeranya abakoresha nkana kandi basangiye vuba inkuru nshya, gukora ibicuruzwa byiza bigaragara kandi bigerwaho kubabakeneye.
Nko mu ntangiriro ya 2020, Kuaishou yatangiye kwibanda ku iterambere ry'ibidukikije, kwishura uruganda rukora ibikoresho byo guhora dukomeza guteza imbere umusaruro no gukwirakwiza ibintu byiza by'ubuhinzi. Kugeza ubu, Kugaishou yashinzwe Ubuhinzi bwa Kuahousi butera urunigi rwose rw'umusaruro w'ubuhinzi, hamwe n'ubwoko butandukanye bwo guhuza abakoresha batandukanye, biganisha ku iterambere rikomeza. Mu mwaka ushize, abakoresha ku nyungu za Kuaishou bageze kuri miliyoni 300, buri munsi bakunda kubirimo birenga miliyoni 38, amafaranga y'umwaka 30%. Igifuzo kinini cy'abaguzi cyahujije isoko ry'ibicuruzwa by'ubuhinzi, amabwiriza arenga miliyoni 870 yoherejwe mu gihugu hose binyuze muri Kuaishou mu 2022, umwaka w'imyaka 55% uva 2021.
Muri 2023, JD Supermariket yaguye icyiciro cyayo-bitatu (harimo umusaruro mushya, ibinyampeke, amavuta, n'ibinyobwa) mu rwego rwo gushaka ibicuruzwa byinshi mu nkomoko, bigabanya ibiciro byamasoko binyuze mubwibone bwinshi. Abagenzuzi bafite ubuzima bwiza bahawe akazi ko kuba kurubuga, bashimangira kopi yo gutondekanya no gutanga amanota, kubungabunga ubuziranenge buhamye mu bijyanye n'amasoko meza. Mubikoresho, jd ifatanya nibikoresho byo kugurisha no mukarere kubijyanye n'imishyikirano y'ibiciro kandi bahuriza hamwe amabwiriza yo kugabanya ibiciro bya logistique. Muri rusange, OSD igenzura amasoko, ubuziranenge, no kuzuzwa kugirango ukoreshe uburambe kandi bwo kugurisha ibicuruzwa.
Kugurisha ibicuruzwa byubuhinzi nintambwe yambere gusa mu "gushyigikira ubuhinzi." Ntibirenze "kugurisha," kuakoumo bikubiyemo cyane mu rubavu rwose rw'inganda z'ubuhinzi, rufasha amafaranga y'igihe kirekire kandi atandukanye ku bahinzi, atandukanye ku bahinzi, icyaro, n'ubuhinzi.
Ku ruhande rumwe, gutwikira urunigi rwose rw'inganda zo gutera mu rwego rwo gutunganya ibicuruzwa birashobora kuzamura akazi ninjiza. Kurugero, amarushanwa meza ya JD itanga abayobora isoko, kwerekana imigenzo yaho, ishobora guteza imbere ubukerarugendo bwaho.
Ku rundi ruhande, gushyigikira ibiremwa bikomoka ku nkomoko, Kuaishou yatangije gahunda yo gutangaza umudugudu kugira ngo ashyigikire abahinzi bashya, batanga amahirwe atandukanye n'inzira zinyuranye. Iyi gahunda igamije gushora amafaranga n'imigambi mu myaka itatu iri imbere kugira ngo ihingeza ibibuga byo mu mudugudu no ba rwiyemezamirimo bo mu cyaro, bateza imbere akazi, kwihangira imirimo, no guteza imbere ubukungu, no guteza imbere ubukungu.
Hamwe n'inkunga ya interineti, icyitegererezo cy'inkunga y'ubuhinzi yinjiye muri 2.0. Ku bahinzi, urunigi rw'uruhererekane rw'inganda rwindanganda rwagura imiyoboro yinjiza kandi rwirinda ibyago byo gutanga ibicuruzwa byubuhinzi, neza kubungabunga inyungu zabo. Kubaguzi, gutanga bitaziguye kuva inkomoko kumeza bituma kugura umutekano hamwe nubunararibonye buhamye. Ku nganda na societe, kugenzura ubuziranenge bukomeye no gukurikirana ubushobozi buke bworohereza imico no gutegura ibicuruzwa bishya, bizana ibyifuzo bishya mubuhinzi no mu cyaro.
Ibiryo nuburyo bukenewe cyane kubantu. Ariko, mu bihe byashize, ibicuruzwa by'ubuhinzi hamwe no mu mikino mishya yahuye n'ibibazo iyo binjiye muri e-ubucuruzi, biganisha ku bajyanama bacitse intege, bituma abaguzi bacitse intege, bigarurira abahinzi ba Unsange. Binyuze mu bikorwa bitandukanye by'ubuzima mu gihe cy'ibirori byo gusarura abahinzi, ubufatanye hagati ya Supermarket ya Kuaishou na JD itanga icyitegererezo gishya cyo gushyigikirwa mu buhinzi. Ibirimo byiza bihujwe n'iminyururu itaziguye ntabwo igera gusa gusarura no gusarura no kuzamura iterambere rirambye kandi ndende.
Igihe cya nyuma: Jul-29-2024