1. Gukomeza gushora imari mu kugura amatsinda yabaturage: Guhitamo Meituan Biyobora Amafaranga
Meituan yikubye kabiri imbaraga zayo murwego rwo kugura amatsinda yabaturage!
Vuba aha, Meituan Select yatangije mini-progaramu nshya ya "Tuan Maimai" kuri WeChat. Iki nigikoresho cyemewe cya Meituan mugucunga ibikorwa byigenga byigenga byigenga, bituma abakoresha babona byoroshye ibicuruzwa byinshi, birimo ibiryo, umusaruro mushya, nibikenerwa buri munsi.
Itangizwa rya "Tuan Maimai" ryerekana intambwe iheruka gukorwa na Meituan Guhitamo mumatsinda yo kugura umwanya.
Ariko, iyo dusubije amaso inyuma, biragaragara ko Meituan Guhitamo yagiye ikora ibishoboka byose mugugura amatsinda yabaturage muri uyu mwaka.
Mu gice cya mbere cyuyu mwaka, nkuko amarushanwa yo kugura amatsinda yabaturage yasaga nkaho akonje hamwe nabitabiriye bake, Meituan Select yanze ibyateganijwe kandi yongera ishoramari muri urwo rwego binyuze muburyo bwo guhindura ingamba.
Hano hari ibintu by'ingenzi twabonye:
Muri Gicurasi uyu mwaka, Guhitamo kwa Meituan byavanyeho gahunda yambere y’akarere maze bihindukira kuri gahunda ishingiye ku ntara, aho buri ntara ishinzwe inyungu n’igihombo. Uku kwimuka kwakuyeho neza imbogamizi ziterambere ryiterambere ryubucuruzi bwo guhitamo kurwego rwitsinda, kurisunika mumashyamba kugirango ribeho kandi binashishikariza ubucuruzi gukoresha ibikorwa byabwo.
Ukwezi kumwe, ubuyobozi bwa Meituan Select bwateraniye mu nama ikomeye, izwi ku izina rya "Ihuriro ry’impeshyi," aho hatangijwe ku mugaragaro "Impeshyi".
Iyo usubije amaso inyuma, iyi "Campaign Campaign" igera kure kuva mu cyi kugeza kugwa none yiteguye gukomeza mu gihe cy'itumba. Ikiringo, igipimo cyishoramari, numubare wibiranga bitabiriye ntago byigeze bibaho. Duhereye ku mibare, ibisubizo kugeza ubu byabaye ibintu bitangaje: ibirango byinshi by’abafatanyabikorwa byageze ku iterambere, hamwe n’ibirango n’ibicuruzwa bimwe na bimwe bifite umuvuduko w’iterambere urenga 500% cyangwa se 1.000%!
Ku ya 30 Kanama, Guhitamo kwa Meituan byatangaje ku mugaragaro ko hatangijwe serivisi ya “Umuseke wo gutanga umuseke”, bitera indi ntera mu nganda. Intego yiyi serivisi irashobora gukusanyirizwa mu nteruro imwe: ibyahoze biboneka kugirango bitorwe saa yine za mugitondo birashobora gutorwa saa 11 AM, byihutisha inzira igice cyumunsi.
Ku nganda nshya zitanga umusaruro, uku kwihuta kwiminsi yumunsi na Meituan Guhitamo ni intambwe nto ariko gusimbuka gukomeye ku nganda zose!
Mbere, mu musaruro mushya no mu bucuruzi bwa e-bucuruzi, JD Logistics yonyine niyo yashoboraga gusezeranya gutanga mugitondo gitaha kubicuruzwa byashyizwe kumugoroba wabanjirije, ndetse no muri icyo gihe, gusa kubicuruzwa bya JD. Noneho, Guhitamo kwa Meituan byatangaje ko bishobora guhuza imikorere ya JD Logistics, bikerekana iterambere ryinshi Guhitamo kwa Meituan kwagize mu kuzuza no gutanga ibikoresho muri uyu mwaka!
Icy'ingenzi kurushaho, ni uko gahunda zihoraho zerekana ko umwanya wa Meituan uhitamo mu itsinda rya Meituan wateye imbere ku buryo bugaragara - kuko icyerekezo gishya cya Meituan cyo kwagura ubucuruzi, Guhitamo byahindutse imbaraga z’itsinda.
2. Ikindi Kinini Cyane na Wang Xing!
Gusesengura ibikorwa bya Meituan bikomeje muri uyu mwaka, impamvu iroroshye: nubwo Meituan ishami rishya ryubucuruzi rishya, harimo na Meituan Select, riracyakora igihombo, umuvuduko witerambere wubucuruzi bwa Select wari ukomeye cyane - inzira abantu bose barabizi neza Bya.
Raporo y’imari y’igihembwe cya kabiri ya Meituan ivuga ko ubucuruzi bushya bwa Meituan, harimo na Meituan Select, bwatangaje ko igihombo cy’amafaranga miliyari 5.2. Meituan yari imbere muri iki kibazo muri raporo y’imari, yemera ku mugaragaro ko "kugura amatsinda y'abaturage muri iki gihe bihura n'ibibazo by'igihe gito mu kuzamura imishinga y'ubucuruzi."
Nubwo, nubwo hari ibibazo bihari, ubwiyongere bwihuse bwa Meituan Select bwahaye Wang Xing ibyiringiro ko umunsi umwe, Guhitamo kwa Meituan bishobora kugarura ubutaka bwatakaye.
Mu nama y’abafatanyabikorwa ba Meituan iherutse, umuyobozi wa Meituan Select yabwiye abafatanyabikorwa bitabiriye inama ko iterambere ry’ubucuruzi bwa Select ryihuta cyane ku buryo, nubwo atashakaga gutangaza imibare nyayo, ashobora kuvuga ko irenga 50%.
Rero, nubwo bikiri mumutuku, Guhitamo kwa Meituan bifite ikizere cyo gukomeza ibyo bihombo!
Mubyukuri, mumaso yubuyobozi bukuru bwa Wang Xing na Meituan, igihombo kiriho mubucuruzi bwa Select ntabwo ari igihombo nyacyo ahubwo ni ishoramari rikenewe mukwagura isoko ryaryo.
Raporo y’imari ya Meituan itanga ibisobanuro byumvikana: igihombo kiriho muri Guhitamo kwa Meituan giterwa n’uko “kwaguka kw’ubucuruzi, inkunga ziyongera kugira ngo iterambere ryiyongere, ishoramari mu ruhererekane rukonje ndetse n’ibikoresho byo kwitegura ibihe bishyushye, hamwe n’ibicuruzwa bivangwa n’ibihe.”
Nkako, uku ni ko bimeze. Urebye mubyiciro, urutonde rwibicuruzwa biboneka kuri Meituan Guhitamo byagiye byiyongera. Umwaka rwagati, umubare wibicuruzwa bishya kandi bya buri munsi biboneka kuri platifomu byarenze 900, umwaka-mwaka byiyongereyeho hejuru ya 40%. Ndetse nibidasanzwe bidasanzwe byaho ushobora kubisanga kuri Meituan Guhitamo.
Hamagara Meituan Hitamo "umuganda wo kugura verisiyo ya Tmall" ntabwo ari ugukabya.
Kugirango ubuziranenge bwibiribwa bushya, Guhitamo kwa Meituan byongereye cyane ishoramari mu bikoresho bikonje, bihuza aho umusaruro w’ubuhinzi unyuze ku murongo w’imiyoboro n’imiyoboro y’ibikoresho - ibyo bikaba byatangaje benshi. Urebye hirya no hino mu nganda, urubuga ruke rufite ubushake bwo gushora imari mu bikorwa remezo bifite amafaranga n’umutungo nyawo, cyane cyane urebye ibidukikije bigezweho byo kugabanya inyungu ku mbuga za interineti, aho na JD Logistics itinya gushora imari!
Ahari Wang Xing yizera ko umuganda umaze kugura imiterere irangiye, igihe kizagera cyo kwisubiraho. Kubwibyo, inzibacyuho ya Meituan Hitamo kuva mu gihombo kinini kugirango ube umusanzu munini utanga inyungu mumatsinda ni ikibazo gusa.
Ibi byemejwe nindi ntambwe iherutse gukorwa na Meituan.
Ntabwo hashize igihe kinini, Meituan Hitamo ucecetse ufata umwanya wa mbere kumurongo wo hasi wa porogaramu ya Meituan. Ibi birerekana ko nyuma yuruhererekane rwo guhindura, Guhitamo kwa Meituan byarangije neza icyiciro cyacyo; mu cyiciro gikurikira, Guhitamo kwa Meituan bizahinduka bivuye muburyo bwagutse bwo kwibanda ku gufata itsinda ry’abaguzi “ryiza-ryiza”. Biteganijwe ko mugihe gito, bizagera ku nyungu.
Bigaragara ko Wang Xing yamye asobanukirwa neza urusimbi afata mumatsinda yo kugura umuganda hamwe nibintu bigana.
3. Hamwe na Miliyoni 470 Abaguzi b'Ibiribwa kuri Stake, Nta Gihangange Cyifuza Kureka
Uyu munsi, itsinda ryabantu bagura isoko rishobora gusa nkaho rituje, ariko munsi yubutaka, hariho imbaraga zikomeye.
Muri Nyakanga uyu mwaka, Jingxi Pinpin yongeye kwitwa JD Pinpin, igikorwa kigaragaza neza ko JD.com yiyemeje gukomera mu kugura amatsinda y'abaturage. Iki gikorwa ntikizabura kugira ingaruka zikomeye ku nganda: JD Pinpin, ushyigikiwe n’ibicuruzwa bya JD hamwe n’uburambe mu bikoresho, yongeye kwinjira mu itsinda ry’abaguzi mu kibuga nk’umunywanyi ukomeye ntawe ushobora kwirengagiza.
JD na Meituan bongeye kwibanda ku kugura amatsinda yabaturage muri iki gihe biterwa nuko Duoduo Maicai ya Pinduoduo yegereje.
Raporo y’imari y’igihembwe cya kabiri Pinduoduo yerekana ko amafaranga yinjira muri serivisi yinjira mu bucuruzi agera kuri miliyari 14.3 y’amayero, umwaka ushize wiyongereyeho 131%, imikorere ya Duoduo Maicai ikaba ari yo mpamvu ikomeye y’iri terambere.
Niba Duoduo Maicai ashobora kubigeraho, ntampamvu JD na Meituan badashobora gukora kimwe!
Kuri JD Pinpin na Meituan Hitamo kurenza Duoduo Maicai, intambwe nini isa nkaho iri mubikoresho no gutanga. Nyuma ya byose, JD na Meituan zombi zifite uburyo bwihariye bwo gutanga ibikoresho, ibyo bikaba bibaha kugenzura kurushaho kunoza imikorere murwego rwose, kuva guhitamo ibicuruzwa kugeza kubitangwa.
Kubwibyo rero, Meituan Guhitamo itangazo ryihuse ntabwo ari uguhindura amayeri gusa - ni ingamba zifatika zo kongera ingufu mu marushanwa mu cyiciro gikurikira cy’itsinda ryaguze intambara!
Nyuma ya byose, urubuga rwa Meituan Select rumaze kugira miliyoni 470 zikoresha. Aba bantu miliyoni 470 nizo nkingi yo kugura amatsinda yabaturage no guhagararira ibyo Wang Xing abona nk "amahirwe rimwe-mu myaka icumi" Meituan adashaka kureka.
Noneho, mugihe itsinda ryaguze isoko ryinjira mugice cyaryo cya kabiri, abakinnyi bose bahura nibibazo bikomeye byo kuzamura imishinga yubucuruzi no kunoza imiyoboro. Ninde mukinnyi ubonye igisubizo kiboneye ntabwo kiziganza kugura amatsinda yabaturage gusa ahubwo gishobora no gusobanura urwego rwinganda zose za interineti!
Igihe cyo kohereza: Kanama-13-2024