1. Gukomeza gushora imari mu bubiko bwabaturage: Meituan hitamo kuyobora ibirego
Meituan irashishikarizwa ku mbaraga zayo mu bucuruzi bwo kugura itsinda!
Vuba aha, Metituan hitamo yatangije "tuan Maimai" muri mini-gahunda kuri WeChat. Iki nikikoresho cya Meituan cyemewe cyo gucunga imiryango yigenga ya domaine, yemerera abakoresha kubona byoroshye ibicuruzwa byinshi, harimo ibiryo, umusaruro mushya, hamwe nibikenewe bya buri munsi.
Itangizwa rya "tuan Maimai" ryerekana kuva kera na Metuwaan hitamo umwanya wo kugura itsinda.
Ariko, niba dusubije amaso inyuma, biragaragara ko Metuan yahisemo gukurikiza imbaraga mu kugura amatsinda rusange muri uyu mwaka.
Mu gice cya mbere cyuyu mwaka, nkuko bisanzwe mu matsinda yo kugura isura yasaga nkaho ari ugukonja nabitabiriye, Mecutuan Hitamo ibibyifuzo kandi byongereye ishoramari ryayo mu Murenge unyuze mu rukurikirane rw'ibipimo.
Hano hari ibintu byingenzi byagaragaye:
Muri Gicurasi uyu mwaka, Metuan yahisemo yakuyeho gahunda y'umwimerere yo mu karere kandi yizihiza muri sisitemu ishingiye ku ntara, aho buri ntara ashinzwe inyungu n'igihombo. Uku kwimuka neza gukuramo inzitizi ziterambere ryubucuruzi hitamo kurwego rwitsinda, bisunika mu gasozi kugirango babeho mugihe nanone gushishikariza ubucuruzi bushoboka.
Ukwezi kumwe, ubuyobozi bwa Metuan Tool yateraniraga iteraniro rikomeye, rizwi ku izina rya "CYIZA," aho "gahunda" yo mu mpeshyi "yatangijwe ku mugaragaro.
Muri retrospect, ubu bukangurambaga bugera kure "bugera kure" bwatangiye kuva mu cyi igwa kandi ubu yiteguye gukomeza mu gihe cy'itumba. Igihe, igipimo cyishoramari, numubare wibirango byitabira ntabwo bitigeze bibaho. Duhereye ku makuru, ibisubizo kugeza ubu byagaragaye bidasanzwe: Ibicuruzwa byinshi by'abafatanyabikorwa byageze ku mikurire yiterambere, hamwe n'ibirango bimwe n'ibicuruzwa bihura n'ibiciro by'iterambere birenga 500 cyangwa 1.000%!
Ku ya 30 Kanama, Metuan yahisemo byatangajwe ku mugaragaro gutangiza serivisi "itangwa rya mugitondo", bitera ikindi kintu mu nganda. Intangiriro yiyi serivisi irashobora kuvugwa mu nteruro imwe: Niki cyakoreshejwe kugirango gishobore gutora saa yine zirashobora gutorwa na 11 am, kwihutisha neza inzira igice cyigice kumunsi.
Kunganda nshya Inganda, iki gice cyihuta cyumunsi Meituan hitamo ni intambwe nto ariko gusimbuka inganda zose!
Mbere, mu musaruro mushya n'ubucuruzi, ibikoresho bya JD byonyine bishobora gusezerana ku gutanga igicapo cyashyizwe ku mugoroba ushize, ndetse icyo gihe, gusa ku bicuruzwa bya JD gusa. Noneho, Metituan Guhitamo Yatangaje ko ishobora guhuza imikorere ya JD, igaragaza iterambere ryinshi rya Metuan ryakoze mugusohoza hamwe nubushobozi bwibikoresho muri uyumwaka!
Icy'ingenzi, Indorerezi zihoraho z'izi gahunda zerekana ko imyanya ya Meituan yahisemo mu itsinda rya Metuwaan byateye imbere neza - byateye imbere neza - byumvikane neza, hitamo icyerekezo gishya cya Meituan cyo kwagura ubucuruzi, hitamo kuba abapayiniya mu itsinda.
2. Indi bene By Wang Xing!
Gusesengura Imyitozo ya Metuan Guhitamo Uyu mwaka, impamvu yoroshye: Nubwo amacakubiri mashya yose yubucuruzi, harimo na Meituan yahisemo, umwanya wo gukura wubucuruzi bwatoranijwe bwarakomeye cyane - icyitegererezo abantu bose bazi neza.
Raporo ya kimwe cya kane cy'imari ya Metuwan, imishinga mishya ya Metuan, harimo Meituan hitamo, yavuze ko hataho ibirometero 5.2. Meituan yari hejuru kuri ibi muri raporo yayo yimari, yemera kumugaragaro ko "kugura mu matsinda yo mu matsinda biri mu bihe byigihe gito byo guhitamo icyitegererezo cy'ubucuruzi."
Ariko, nubwo ibibazo biriho, ubwiyongere bwihuse bwa Metuaan bwahisemo Wang Xing twizere ko umunsi umwe, jye na Metuan hitamo birashobora kugarura byimazeyo ubutaka bwatakaye.
Mu kiganiro cya Meituan giherutse, umuyobozi wa Metuwan yatangaje ko abafatanyabikorwa bitabiriye ko gukura kw'ubucuruzi bwahisemo arihuta cyane ku buryo, mu gihe atashakaga gutangaza burundu, yashoboraga kuvuga arenga 50%.
Noneho, nubwo bikiri mumutuku, Meituan hitamo ifite ikizere cyo gukomeza ibyo bihombo!
Kugirango usobanure neza, mumaso ya Wang Xing na Meituan hitamo Ubuyobozi bwo hejuru, igihombo cyubu muburyo bwahisemo ariko ahubwo gikenewe ishoramari nyaryo ahubwo ni ishoramari rikenewe mu kwagura isoko ryayo kuboneka.
Raporo y'imari ya Meituan itanga ibisobanuro bisobanutse: Igihombo kiriho muri Metuan hitamo "kwaguka kw'imari kugira ngo utware imikurire, urushyi mu rubavu rwo kwitegura ikirere gishyushye, n'ibicuruzwa bihebuje bihinduka."
Mubyukuri, ibyo ni ko bimeze. Duhereye ku cyiciro, ibice biboneka kuri Metuan Guhitamo byakomeje kwaguka. Mugihe cyo hagati, umubare wibicuruzwa bishya kandi bya buri munsi biboneka kuri platifomu byarenze 900, hamwe numwaka wiyongera kwumwaka wa 40%. Ndetse ibyokurya bidasanzwe byaho birashobora kuboneka kuri metuan hitamo.
Hamagara Metuan Hitamo verisiyo ya "Umuganda Kugura Itsinda rya TMOLN" ntabwo ari ugukabya.
Kugirango umenye neza ibiryo bishya, guhitamo MeITUAN nabyo byazamutse cyane ishoramari ryayo mubyerekezo byimirongo, bihuza uduce dukora ubuhinzi binyuze mumirongo yumurongo hamwe nimiyoboro ya interineti - kwimuka byatunguye benshi. Urebye hakurya y'inganda, ibihuru bike byiteguye gushora imari mu bikorwa remezo n'amafaranga nyayo, cyane cyane bitewe n'ibidukikije byo kurwara inyungu za interineti mu myanya ya interineti, aho no mu bikoresho bya JD bitinyuka gukora ishoramari nk'iryo!
Ahari wang xing yizera ko iyo itsinda rigura inzira yo kugura imiterere yuzuye, bizaba igihe cyo kwigomeka muri net. Kubwibyo, inzibacyuho ya Metuwan hitamo igihombo kinini kugirango ugaragare inyungu nyamukuru mu itsinda ni ikibazo.
Ibi byemejwe nikindi kigero cya MIITUAN.
Ntabwo kera cyane, Metuan hitamo bucece yafashe umwanya wo hejuru kuri porogaramu yo hepfo ya Metuaan Epfo. Ibi byerekana ko nyuma yuruhererekane rwo guhindura, Meituan HITAL yarangije icyiciro cyacyo cyashize; Mu cyiciro gikurikira, Metuan HITUFT izava mu buryo bugari bwo kwibanda ku gufata "Itsinda ryiza-rifite ubuziranenge". Biteganijwe ko mugihe gito, bizagera ku nyungu.
Birasa nkaho wang xing yahoraga yumva neza urusimbi afata mumurenge wo kugura itsinda kandi aho ibintu bigana.
3. Hamwe na miliyoni 470 z'abaguzi ku giti, nta gihanga kinini gishaka kureka
Muri iki gihe, isoko ryo kugura isoko risa nkaho rituje, ariko munsi yubuso, hari munsi yamazi mabi.
Muri Nyakanga uyu mwaka, Jingxi Pinpin yasubitswe nka JD Pinpin, kwimuka byerekana neza ko JD.com yiyemeje kwiyemeza mu matsinda yo kugura itsinda ryabaturage. Iki gikorwa ntigishobora kugira ingaruka zikomeye ku nganda: JD Pinpin, ishyigikiwe n'ibicuruzwa bya JD n'ibikoresho bya Lonies, byongeye kwinjira mu itsinda ryabaturage kugura arena nk'umunywanyi ukomeye ntawe ushobora kwirengagiza.
JD na MeITUAN remied yibanda kumatsinda yo kugura mumatsinda muri iki gihe biterwa no kuba hafi ya Duoduo Maoduo Maicai.
Raporo ya kabiri y'imari ya Pinduoduo yerekana ko amafaranga y'imari ya Platifomu yageze kuri Miliyari 14.3, umwaka wo kwiyongera k'umwaka wa 131%, hamwe n'imikorere ya Duoduo Maicai kuba umushoferi ukomeye w'iri mushoferi.
Niba duadiai maicai irashobora kubigeraho, ntampamvu JD na MeITUAN badashobora gukora kimwe!
Kuri JD Pinpin na Metuwan hitamo kuri surpass duaduo maicai, ibintu byinshi bisa nkibikoresho no kubyara. N'ubundi kandi, JD na MeITuan bombi bafite gahunda zabo bwite zo mu rwego rwibikoresho, zibaha ubuyobozi bukabije kunoza imikorere yose, uhereye kubicuruzwa byo guhitamo gutanga.
Kubwibyo, gutangaza Medituan Gutanga Amatangazo Yihuse ntabwo ari uguhinduka byoroshye - ni intambwe ingana yo gutegeka umuriro ugurumana mu cyiciro cyakurikiyeho kugura intambara!
Nyuma ya byose, platifomu ya Meituan dore ifite abakoresha miliyoni 470. Aba miriyoni 470 ninyuma yitsinda ryo kugura kandi bahagarariye icyo wang Xing ibona nka "rimwe-rimwe muri meteuan" ntabwo yiteguye kureka.
Noneho, mugihe kugura itsinda ryinjira igice cya kabiri, abakinnyi bose bahura nibibazo bikomeye byo kuzamura iminyururu yubucuruzi no guhitamo iminyururu. Umukinnyi wese abonye igisubizo cyiza ntabwo kizaba gicuruza gusa umuganda gusa ahubwo gishobora no gusobanura urwego rwinganda zose za enterineti!
Igihe cya nyuma: Aug-13-2024