Igihombo, gufunga, kwirukanwa, no kugabana ingamba byahindutse amakuru mu rwego rwo kugurisha e-ubucuruzi uyu mwaka, byerekana uko ibintu bitameze neza. Dukurikije raporo ya "2023 H1 Raporo ya E-Bullce Fect Long," igipimo cyo gukura kw'ubucuruzi muri 2023 kizakubita igipimo cyo hasi mu myaka icyenda, inganda zinjira mu nganda zigera kuri 8.97%, mu gihe cy'umwaka.

Mugihe cyo guhindura isoko no guhatana, ibibuga nka Dingdong Maicai na Hema bishya, bikaba bifite ubushobozi, bifata ingamba zo gukemura ibibazo no gushaka amahirwe mashya yo gukura. Bamwe bahagaritse kwagura kwibanda ku mikorere aho kuba igipimo, mu gihe abandi bakomeje kuzamura gahunda y'ibikoresho by'ubukonje hamwe n'imiyoboro yo gutanga kugirango bafate umugabane ku isoko.

Birakwiye ko tumenya ko nubwo icyiciro cyihuse cyo gucuruza vuba, kiracyafite urujijo rwo gutwara urunigi rukonje kandi rufite ibiciro bikora, igihombo gikomeye, kandi ibirego byakoresha. Kubumba kuri dingdong maicai na hema shyashya bashaka iterambere rishya no gutera imbere, urugendo ruzaba rugoye.

Iminsi y'icyubahiro yagiye

Kera, iterambere ryihuse rya enterineti ryatumye hava vuba ku nganda nshya za e-ubucuruzi. Ibihe byinshi byatangiye hamwe na enterineti byasuzumye moderi zitandukanye, bigatwara inganda. Ingero zirimo icyitegererezo-cyububiko buhagarariwe na Dingdong Maicai na MissFresh, nububiko bwa Ububiko bwa Ububiko bugereranywa na Hema na Yonghui. Ndetse n'abakinnyi ba e-ubucuruzi nka JD, TMall, na Picuoyuo batanze ko bahari.

Ba rwiyemezamirimo, ba rwiyemezamirimo benshi, hamwe n'abakinnyi ba E-Ubucuruzi e-Ubucuruzi barengeje inzira nshya ya e-ubucuruzi, bashiraho igishoro cy'ishoramari no guhatanira gukomeye. Ariko, amarushanwa akomeye "atukura" yaje guteranya hamwe mu murenge mushya wa e-ubucuruzi, azana Isoko ry'imibereho.

Ubwa mbere, gukurikirana hakiri kare ibipimo bishya bya e-ubucuruzi byatumye habaho kwaguka, bikaviramo amafaranga yo gukora cyane hamwe nigihombo gikomeje, kwinjiza ibibazo byihariye. Imibare irerekana ko mu murenge wa e-ubucuruzi, 88% by'amasosiyete abuze amafaranga, hamwe na 4% kumena na 4% gusa na 1% gusa kugirango ubone inyungu.

Icya kabiri, kubera amarushanwa yisoko rikaze, ikiguzi cyo gukora cyane, no guhinduranya isoko ryinshi, ibibuga byinshi bishya bya e-ubucuruzi byahuye nabyo, kwirukana, no gusohoka. Mu gice cya mbere cya 2023, Yonghui yashoje 29 Ububiko bwa Supermarket, mugihe Carrefour China yahagaritse amaduka 33 kuva muri Mutarama kugeza muri Werurwe, ibarura kuri kimwe cya gatanu cy'amaduka.

Icya gatatu, ibibuga byinshi byubucuruzi byahagurukiye e-ubucuruzi byagize ikibazo cyo gushaka inyungu, gutera imbere kurushaho kwitonda kubitera inkunga. Nk'uko ubushakashatsi bwa Iimediya, umubare w'ishoramari n'inkunga mu murenge mushya wa e-wubucuruzi wakubise hasi muri 2022, hafi yo gusubira mu nzego za 2013. Kuva 2023, habaye ibirori bimwe byo gushora imari mu nganda z'amafaranga y'Ubushinwa, hamwe n'ishoramari ry'ishoramari rifite amafaranga miliyoni 30 gusa.

Icya kane, ibibazo nkibicuruzwa ubuziranenge, gusubizwa, gutanga, ibibazo byo gutumiza, nibibazo byinshi birasanzwe, biganisha ku bibazo byinshi kuri serivisi nshya za e-ubucuruzi. Dukurikije "platifomu yo kwitoteza E-Ubucuruzi," ubwoko bwo hejuru bwibirego byabakoresha e-ubucuruzi muri 2022 byari ubwiza bwibicuruzwa (16.25%), ibibazo byo gusubiza (16.25% (12.50% (12.50%).

Dingdong Maicai: Umwiherero wateye imbere

Nkuwacitse ku barokotse intambara nshya ya e-ubucuruzi, imikorere ya Dingdong Maicai idahindagurika, ikayiyobora gufata ingamba z'umwiherero utoroshye wo kubaho.

Kuva 2022, Dingdong Maicai yavuye mu mijyi myinshi, harimo na Xiamen, Tianin, Zhuhai, Zhuhai muri Guangang, Xuancheu na Chuzshau na Langfang na Langfang muri Hebei. Vuba aha, wasohoye isoko rya Sichuan-Chongqing, Gufunga sitasiyo muri Chongqing na Chengdu, Kureka hamwe na 25 gusa.

Dingdong Maicai yatangajwe na Maicai ku mwiherero wagabanijwe no gukora neza nk'impamvu zo guhindura imikorere yacyo muri chongqing na chengdu, serivisi ziteranya muri utwo turere uhari ahandi. Muri rusange, umwiherero wa dingdong Maicai intego yo kugabanya ibiciro no kunoza imikorere.

Duhereye ku makuru y'imari, ingamba zo gutema ibikoresho bya Maicai zerekanye intsinzi, hamwe n'u nyungu za mbere zigerwaho. Raporo y'imari yerekana ko amafaranga y'imari ya Maicai muri Q2 2023 yari miliyari 4.8406, ugereranije na miliyari 6.6344 ku ngendo zingana. Inyungu zitari Gaap ni miliyoni 7,5 zingana, ziranga kimwe cya gatatu gikurikiranye cyinyungu zitari maap.

Hema Fresh: Igitero cyo gutera imbere

Bitandukanye n'ingamba za Dingdong Dingdong yo "Gukata Amafaranga," Hema Fresh, ikurikira icyitegererezo cy'ububiko-ububiko bwo guhuza ububiko, ikomeje kwaguka vuba.

Ubwa mbere, Hema yatangije "amasaha 1 yo gutanga" gukora kugirango afate isoko ryo gutanga ako kanya, gushaka byinshi byo kunoza imikorere no kuzuza icyuho mu turere tubuze amahitamo mashya. Mugutezimbere ibikoresho no muminyururu yo gutanga, Hema yagura ubushobozi bwa serivisi kugirango agere ku gutanga byihuse no gucunga neza amabati meza, ageza ku micungire myiza y'ibarura, ageza ku micungire myiza y'ibarura, akemuriza igihe n'amakosa ya e-ubucuruzi bushya. Muri Werurwe, Hema yatangaje ku mugaragaro itangizwa ry '"amasaha 1 yo gutanga" maze atangira gushaka inyungu nshya.

Icya kabiri, Hema arashakira amaduka mu mijyi ya mbere-Tier, agamije kwagura akarere kayo mugihe andi platforce nshya yanze kwaguka. Nk'uko Hema avuga ko muri Nzeri 30 ateganijwe gufungura muri Nzeri, harimo amaduka 16 hema, amaduka 3 ya hema. Ububiko bwa Hema, Ububiko bwa Hema

Byongeye kandi, Hema yatangije inzira yacyo. Niba urutonde rwanditse, ruzabona amafaranga menshi mumishinga mishya, ubushakashatsi niterambere, no guteza imbere isoko kugirango ushyigikire iterambere ryubucuruzi nuruhame. Muri Werurwe, Alibaba yatangaje ko "1 + 6 + n" ivugurura, hamwe n'itsinda ry'ibicu mu bicu bitandukanije na Alibaba kwimuka ryigenga ku rutonde, kandi Hema atangiza gahunda yacyo yigenga, biteganijwe ko azarangizwa mu mezi 6-12. Icyakora, amakuru y'itangazamakuru ahendutse yerekana ko Alibaba azahagarika gahunda ya Hema ya Hong Koma, aho Hema yashubije afite "nta gitekerezo."

Niba Hema ishobora kwerekana neza urutonde rukomeje, ariko bwari bumaze gutanga umusaruro mugari, umubare wuzuye, hamwe na sisitemu yo gutanga ibintu neza, ikora uburyo burambye bwo gutanga ubucuruzi hamwe na kimwe cya kane cyunguka.

Mu gusoza, byaba gusubira inyuma kubaho cyangwa gutera imbere gutera imbere, kurandura nka Hema bishya na dingdong maicai bihuriza hamwe nubucuruzi bwabo buriho mugihe ushakisha ibintu bishya. Bagura ingamba zabo kugirango babone "ibiraro" bishya kandi bitandukanye mubiribwa byabo mu biryo, bihinduka mu biryo bya e-ubucuruzi hamwe n'ibirango byinshi. Ariko, niba izo mirongo nshya izatera imbere kandi igashyigikire iterambere rizaza risigaye kugaragara.