Igihombo, gufunga amaduka, guhagarika akazi, no kugabanya ingamba byabaye amakuru asanzwe mu bucuruzi bw’ibicuruzwa bya e-bucuruzi muri uyu mwaka, byerekana imyumvire idakwiye.Nk’uko bigaragazwa na “2023 H1 Ubushinwa Bw’Ubucuruzi Bw’Ubucuruzi Bw’Ubucuruzi bushya bw’Ubucuruzi,” biteganijwe ko umuvuduko w’ubwiyongere bw’ibicuruzwa bishya bya e-bucuruzi mu 2023 biteganijwe ko uzagera ku ntera yo hasi cyane mu myaka icyenda, aho inganda zinjira mu nganda zigera kuri 8.97%, zikamanuka kuri 12.75 % umwaka-ku-mwaka.

Mugihe cyo guhindura isoko no guhatana, urubuga nka Dingdong Maicai na Hema Fresh, rugifite ubushobozi, rufata ingamba zo gukemura ibibazo no gushaka amahirwe mashya yo gukura.Bamwe bahagaritse kwaguka kugirango bibande ku mikorere aho kuba igipimo, mu gihe abandi bakomeje kuzamura uburyo bwabo bwo gukwirakwiza ibikoresho hamwe n’imiyoboro yo gutanga kugira ngo bafate imigabane ku isoko.

Twabibutsa ko nubwo icyiciro cyiterambere cyihuta inganda nshya zicuruza zahuye nazo, ziracyafite ibibazo byubwikorezi bukabije bwo gutwara no gutwara ibicuruzwa, igihombo gikomeye, no kwinubira abakoresha.Ku mbuga nka Dingdong Maicai na Hema Fresh gushaka iterambere rishya no gutera imbere, nta gushidikanya ko urugendo ruzaba ingorabahizi.

Umunsi w'icyubahiro urashize

Mu bihe byashize, iterambere ryihuse rya interineti ryatumye izamuka ryihuse ry’inganda nshya za e-ubucuruzi.Benshi mubatangiye nibihangange bya interineti bakoze ubushakashatsi kubintu bitandukanye, bituma inganda zitera imbere.Ingero zirimo moderi yimbere yububiko ihagarariwe na Dingdong Maicai na MissFresh, hamwe nuburyo bwo guhunika ububiko bwububiko bwahagarariwe na Hema na Yonghui.Ndetse nabakinnyi ba e-ubucuruzi bwa platform nka JD, Tmall, na Pinduoduo batumye bahari.

Ba rwiyemezamirimo, supermarket zo kuri interineti, hamwe nabakinnyi ba e-ubucuruzi kuri interineti barengeje inzira nshya ya e-ubucuruzi, bituma habaho igisasu kinini ndetse n’amarushanwa akomeye.Ariko, amarushanwa akomeye "inyanja itukura" yaje gutuma habaho gusenyuka hamwe murwego rushya rwa e-ubucuruzi, bizana isoko rikaze ku isoko.

Ubwa mbere, gukurikirana hakiri kare ibipimo byubucuruzi bushya bwa e-bucuruzi byatumye habaho kwaguka bikomeje, bigatuma amafaranga menshi yo gukora ndetse nigihombo gikomeza, bitera ibibazo bikomeye byunguka.Ibarurishamibare ryerekana ko mu rwego rw’ubucuruzi bushya bwo mu gihugu, 88% by’amasosiyete atakaza amafaranga, aho 4% gusa yamenetse ndetse na 1% gusa yunguka.

Icya kabiri, kubera irushanwa rikaze ku isoko, igiciro kinini cyo gukora, hamwe n’imihindagurikire y’isoko, urubuga rwinshi rwa e-ubucuruzi rwahuye n’ifungwa, kwirukanwa, no gusohoka.Mu gice cya mbere cya 2023, Yonghui yafunze amaduka 29 ya supermarket, naho Carrefour Ubushinwa bwafunze amaduka 33 kuva muri Mutarama kugeza muri Werurwe, bingana na kimwe cya gatanu cy’ibicuruzwa byose.

Icya gatatu, urubuga rwinshi rwa e-ubucuruzi rwarwaniye kubona inyungu, bituma abashoramari barushaho kugira amakenga kubatera inkunga.Nk’uko ubushakashatsi bwa iiMedia bubitangaza, umubare w’ishoramari n’amafaranga mu rwego rushya rwa e-ubucuruzi byageze ku gipimo gishya mu 2022, hafi yo gusubira ku rwego rwa 2013.Kugeza muri Werurwe 2023, habaye igikorwa kimwe cy’ishoramari mu bucuruzi bushya bwa e-bucuruzi mu Bushinwa, hamwe n’ishoramari ingana na miliyoni 30 gusa.

Icya kane, ibibazo nkubuziranenge bwibicuruzwa, gusubizwa, kugemura, ibibazo byateganijwe, hamwe no kuzamurwa mu ntera y'ibinyoma birasanzwe, biganisha ku kwijujuta kenshi kuri serivisi nshya za e-ubucuruzi.Dukurikije “Ihuriro ry’ibirego bya E-Ubucuruzi,” ubwoko bwa mbere bw’ibibazo by’abakoresha e-ubucuruzi bushya mu 2022 ni ubwiza bw’ibicuruzwa (16.25%), ibibazo byo gusubizwa (16.25%), n’ibibazo byatanzwe (12.50%).

Dingdong Maicai: Umwiherero wo gutera imbere

Nkumuntu warokotse intambara nshya yatewe inkunga na e-ubucuruzi, imikorere ya Dingdong Maicai ntiyahungabanye, bituma ifata ingamba zumwiherero ukomeye kugirango ubeho.

Kuva mu 2022, Dingdong Maicai yagiye buhoro buhoro ava mu mijyi myinshi, harimo Xiamen, Tianjin, Zhongshan, Zhuhai muri Guangdong, Xuancheng na Chuzhou muri Anhui, na Tangshan na Langfang muri Hebei.Vuba aha, yasohotse kandi ku isoko rya Sichuan-Chongqing, ifunga sitasiyo za Chongqing na Chengdu, isigara ifite umujyi 25 gusa.

Dingdong Maicai yatangaje ku mwiherero yavuze ko kugabanya ibiciro no kuzamura imikorere ari impamvu zo guhindura imikorere yayo muri Chongqing na Chengdu, ihagarika serivisi muri utwo turere kandi ikomeza ibikorwa bisanzwe ahandi.Muri rusange, umwiherero wa Dingdong Maicai ugamije kugabanya ibiciro no kunoza imikorere.

Duhereye ku mibare y’imari, ingamba zo kugabanya ibiciro bya Dingdong Maicai zerekanye ko hari icyo zatsinze, hamwe n’inyungu za mbere zagezweho.Raporo y’imari yerekana ko Dingdong Maicai yinjije muri Q2 2023 yinjije miliyari 4.8406, ugereranije na miliyari 6.6344 mu gihe kimwe n’umwaka ushize.Inyungu zitari GAAP zari miliyoni 7.5 z'amafaranga y'u Rwanda, ibyo bikaba bibaye igihembwe cya gatatu gikurikiranye cy'inyungu zitari GAAP.

Hema Fresh: Igitero cyo Kwiteza imbere

Bitandukanye na Dingdong Maicai ingamba zo "kugabanya amafaranga," Hema Fresh, ukurikiza uburyo bwo guhunika ububiko bwububiko, akomeza kwaguka vuba.

Ubwa mbere, Hema yatangije serivise "1-Isaha yo Gutanga" kugirango ifate isoko ryo kugemura ako kanya, ishakisha abatwara ubutumwa benshi kugirango barusheho kunoza imitangire no kuziba icyuho mubice bidafite uburyo bushya bwo kugurisha.Mugutezimbere ibikoresho no gutanga amasoko, Hema yongerera ubushobozi serivisi zayo kugirango igere ku buryo bwihuse no gucunga neza ibarura, bikemura ibibazo bitagenze neza kandi bitanogeye kuri e-ubucuruzi bushya.Muri Werurwe, Hema yatangaje ku mugaragaro itangizwa rya serivisi “Gutanga Isaha 1” maze atangira icyiciro gishya cyo gushaka abatwara ubutumwa.

Icya kabiri, Hema ifungura amaduka mu mijyi yo mu cyiciro cya mbere, igamije kwagura akarere kayo mu gihe andi masoko mashya ya e-ubucuruzi ahagarika kwaguka.Nk’uko Hema abitangaza ngo hateganijwe gufungura amaduka 30 muri Nzeri, harimo amaduka 16 ya Hema Fresh, amaduka 3 ya Hema Mini, amaduka 9 ya Hema Outlet, ububiko bwa Hema Premier 1, n’ububiko 1 bw’uburambe mu kigo cy’itangazamakuru cya Hangzhou muri Aziya.

Byongeye kandi, Hema yatangije gahunda yayo yo kurutonde.Niba byashyizwe ku rutonde neza, bizabona amafaranga menshi yimishinga mishya, ubushakashatsi niterambere, hamwe no kuzamura isoko kugirango dushyigikire iterambere ryubucuruzi no kwagura ibikorwa.Muri Werurwe, Alibaba yatangaje ivugurura ryayo “1 + 6 + N”, itsinda rya Cloud Intelligence Group ryitandukanije na Alibaba ryigenga ryerekeza ku rutonde, Hema atangiza gahunda y’urutonde, biteganijwe ko uzarangira mu mezi 6-12.Icyakora, ibitangazamakuru biherutse kuvuga byerekana ko Alibaba izahagarika gahunda ya IPO ya Hong Kong ya IPO, Hema yashubije “nta bisobanuro.”

Niba Hema ashobora gutondeka neza ntagushidikanya, ariko imaze kugira ubwinshi bwogutanga ibicuruzwa, ibicuruzwa bikungahaye, hamwe na sisitemu nziza yo gutanga amasoko, bikora imishinga irambye yubucuruzi hamwe na kimwe cya kane cyinyungu.

Mu gusoza, haba gusubira inyuma kugirango tubeho cyangwa kwibasira gutera imbere, urubuga nka Hema Fresh na Dingdong Maicai rurimo gushimangira ubucuruzi bwabo busanzwe mugihe dushakisha byimazeyo.Barimo kwagura ingamba zabo zo gushakisha “ibicuruzwa” bishya no gutandukanya ibyiciro byibiribwa byabo, bahindukira mubucuruzi bwibiryo bya e-bucuruzi hamwe nibirango byinshi.Ariko, niba iyi mishinga mishya izatera imbere kandi ishyigikire iterambere ryigihe kizaza biracyagaragara.