1. Gahunda y'ibiribwa ya Meituan izatangizwa i Hangzhou mu Kwakira
Ibiribwa bya Meituan birateganya kwimuka kwagutse.
Amakuru yihariye ya DIGITOWN avuga ko ibiribwa bya Meituan biteganijwe gutangizwa i Hangzhou mu Kwakira.Kugeza ubu, ku mbuga z’abandi bantu, Meituan Grocery yatangiye guha akazi abakozi bashinzwe iterambere n’abakozi bashinzwe iterambere ry’ubutaka i Hangzhou, ikorera mu turere twinshi.Kohereza akazi byerekana neza "gutangiza umujyi mushya, isoko ryuzuye, amahirwe menshi."
Twabibutsa ko mbere, hari amakuru y’ibiryo bya Meituan ateganya kwinjira mu yindi mijyi y’Ubushinwa nka Nanjing na Wuxi, byerekana ingamba zifatika zo kurushaho kunoza isoko ry’Ubushinwa.
Muri Gashyantare uyu mwaka, ibiribwa bya Meituan byasubukuye gahunda yari yarasubitswe mbere yo gutangiza i Suzhou guhera mu ntangiriro z'umwaka ushize kandi irateganya kwagura ubucuruzi bushya bwa e-bucuruzi mu mijyi myinshi yo mu Bushinwa bw'Uburasirazuba.
Nyuma yigihe gito, Meituan Grocery yakiriye inama yo gutanga amasoko yiswe “Guteranya akanya ko gucuruza ako kanya, ikoranabuhanga riha imbaraga Win-Win.”Muri iyo nama, umuyobozi w’ubucuruzi wa Meituan Grocery, Zhang Jing, yatangaje ko ibiribwa bya Meituan bizakomeza gukoresha ikoranabuhanga mu kuzamura ibicuruzwa, bigamije gufasha ibicuruzwa 1.000 bikiri mu nzira y'amajyambere kugera ku bicuruzwa birenga miliyoni 10.
Ku ya 12 Nzeri, Meituan yashyize ahagaragara ibaruwa ifunguye itangaza icyiciro gishya cyo guteza imbere impano no kuzamura urutonde mu 2023, azamura abayobozi batanu kuri ba visi perezida, barimo Zhang Jing, ukuriye ishami ry’ibiribwa.
Ibi bikorwa byerekana neza ko Meituan iha agaciro gakomeye ubucuruzi bw’ibiribwa kandi ikaba ibitezeho byinshi, byerekana ko hashyirwaho igihe n'imbaraga nyinshi mu guteza imbere ubu bucuruzi.
Kuva mu ntangiriro z'uyu mwaka, ibiribwa bya Meituan byagutse vuba.Kugeza ubu, yatangije ibikorwa bishya mu bice by'imijyi yo mu cyiciro cya kabiri nka Wuhan, Langfang, na Suzhou, ikomeza kongera isoko ryayo mu bucuruzi bushya bwa e-bucuruzi.
Ku bijyanye n’ibisubizo, Meituan Grocery yabonye iterambere mu mibare ya SKU no gutanga umusaruro neza mu myaka ibiri ishize.
Abakoresha bisanzwe muri Meituan Grocery bari kubona ko uyumwaka, usibye umusaruro mushya, urubuga rwongeyeho ibikenerwa bya buri munsi nibicuruzwa byita kumuntu.Amakuru yerekana ko SKU ya Meituan Grocery ibarwa yarenze 3.000 kandi iracyaguka.
Mu cyiciro gishya cy’ibicuruzwa byonyine, Meituan Grocery ifite amasoko arenga 450 atanga amasoko ataziguye, amasoko agera kuri 400 yatanzwe, hamwe n’ibice birenga 100 by’ibidukikije bikomoka ku bidukikije, bigatuma isoko riva neza.
Kubijyanye no kuzuza ibicuruzwa, Meituan Grocery yazamutse cyane umwaka ushize, yisubiraho nka supermarket yohereza iminota 30 byihuse.Amakuru yemewe yerekana ko hejuru ya 80% byibicuruzwa bya Meituan bishobora gutangwa mugihe cyiminota 30, mugihe ibiciro byiyongereyeho 40% mugihe cyimpera.
Ariko, birazwi ko kugera ku minota 30 yo gutanga bitoroshye.Kuba Meituan Grocery ihagaze nka supermarket yohereza iminota 30 byihuse bisaba ubushobozi bukomeye bwo gutanga, nimbaraga za Meituan.Amakuru yerekana ko mu 2021, Meituan yari ifite abatwara miliyoni 5.27, naho mu 2022, uyu mubare wiyongereyeho hafi miliyoni imwe ugera kuri miliyoni 6.24, aho urubuga rwiyongereyeho 970.000 bashya mu mwaka umwe.
Rero, biragaragara ko Ibiribwa bya Meituan bifite ubushobozi bwo guhatanira inyungu nibyiza mugutanga ibicuruzwa no kubitanga.Mugihe ubucuruzi bukomeje kwaguka, Meituan Grocery izatanga amahirwe menshi yinganda nshya za e-ubucuruzi.
2. E-Ubucuruzi bushya buhinduka umukino wibihangange
Inganda nshya za e-ubucuruzi zahuye n’ibibazo bitigeze bibaho mu myaka ibiri ishize.
Ariko, kuva mu ntangiriro zuyu mwaka, hamwe na Freshippo (Hema) na Dingdong Maicai batangaza ko bunguka, inganda zisa nkizinjiye mu cyiciro gishya cyiterambere, zibonye ibyiringiro byari bimaze igihe kirekire.
Nyuma gato, ibihangange nka Alibaba, JD.com, na Meituan byatangiye gukaza umurego mu bucuruzi bushya bwa e-bucuruzi, ibyo bikaba byatangiye amarushanwa mashya.
Usibye ibiribwa bya Meituan byavuzwe haruguru, Ibiribwa bya Taobao na JD Grocery byibanda ku buryo bwo gucuruza ako kanya no kwerekana ububiko bw’imbere.
Ku bijyanye n’ibiribwa bya Taobao, muri Gicurasi uyu mwaka, Alibaba yahujije “TaoCaiCai” na “TaoXianDa” ihinduka “Ibiribwa bya Taobao.”Kuva icyo gihe, Taobao Grocery yatangiye gutanga "gutanga amasaha 1 murugo" na "umunsi ukurikira wo gufata" ibicuruzwa bishya mumijyi irenga 200 mugihugu.
Muri uko kwezi, "Taobao Grocery" yatangije serivisi ya farumasi yamasaha 24, isezeranya ko byihuta mu minota 30.Muri icyo gihe, uhagarariye ibiribwa bya Taobao yavuze ko ibiribwa bya Taobao byafatanije na farumasi zirenga 50.000 zo kuri interineti, nka Dingdang Kuaiyao, LaoBaiXing, YiFeng, na QuanYuanTang, kugira ngo babone imiti ya buri munsi ku baguzi.
Muri Gicurasi kandi, Alibaba yahujije Tmall Supermarket yayo, TaoCaiCai, TaoXianDa, hamwe n’ubucuruzi bw’ibiribwa bushya kugira ngo bashinge “Supermarket Business Development Centre” mu gice cy’ibicuruzwa byaho.
Izi ngendo za Alibaba zerekana ko imiterere yubucuruzi bushya bwa e-ubucuruzi igenda yiyongera.
Kuruhande rwa JD Grocery, isosiyete irahitamo uburyo bwububiko bwimbere bwirengagizwa.Muri kamena uyu mwaka, JD.com yashinze ishami rishinzwe gucuruza udushya kandi ihuza ubucuruzi nka Seven Fresh na Jingxi Pinpin mubucuruzi bwigenga, biteza imbere uburyo bwo kugurisha kumurongo no gushakisha uburyo bushya.
Igihe cyo kohereza: Nyakanga-04-2024