1.. Gahunda ya Meituan irateganya gutangiza muri Hangzhou mu Kwakira
Grocery ya MeITUAN iteganya kwimuka kwinshi.
Amakuru yihariye yakozwe na Digitown avuga ko kwizihiza Mecituan yashizweho muri Hangzhou mu Kwakira. Kugeza ubu, ku ruganda rwa gatatu rwo gushaka abakozi, Metuaan rwatangiye gutanga akazi ko guteza imbere urubuga no guteza imbere ubutaka muri Hangzhou, rutwikiriye uturere twinshi. Kohereza akazi byerekana cyane "gutangiza umujyi mushya, isoko ryuzuye, amahirwe menshi."
Birakwiye ko tumenya ko mbere yaho, hateguwe raporo z'ibirindiro bya Meituan mu rwego rw'umujyi wa Metuaniya nka Nanjing na Wuxing, byerekana ko habaho kwibanda ku isoko ryaho mu Bushinwa.
Muri Gashyantare uyu mwaka, ibiribwa bya Metuaan byasubukuyeho gahunda yo gushyigikira mbere yo gutangiza i Suzhou kuva mu ntangiriro z'umwaka ushize na gahunda yo kwagura ubucuruzi bwa e-ubucuruzi bushya mu mijyi myinshi mu Bushinwa.
Nyuma gato, Grocery yifu ya Metuan yakiriye inama y'uruhererekane yitiriwe "gukusanya imbaraga zo gucuruza ako kanya, ikoranabuhanga riharanira gutsinda gutsinda." Mu nama, Ubucuruzi bwa Metaan Grocery Umutwe Zhang Jing yavuze ko ibiribwa bya Metuaan bizakomeza gukoresha ikoranabuhanga mu kuzamura imikoreshereze, bigamije gufasha ibirango 1.000 bigenda bigera kuri miliyoni 10 Yuan.
Ku ya 12 Nzeri, Metituan yashyize ahagaragara ibaruwa ifunguye mu gihugu itangaza urutonde rushya rwo guteza imbere impano no guteza imbere 2023, bateza imbere abayobozi batanu kuri visi perezida, barimo Zhang Jing, mu gice cy'ibiciro.
Ibi bikorwa byerekana neza ko MeITUan afite akamaro kanini mubucuruzi bwabwo kandi bugira ibyo yitezeho, byerekana ko igihe kinini n'imbaraga bizashorwa mugutezimbere ubu bucuruzi.
Kuva uyu mwaka intangiriro y'uyu mwaka, ibyo kurya bya Metuan byaguka vuba. Kugeza ubu, yatangije ibikorwa bishya mu bice by'imijyi ya kabiri ya Wuhan, Langfang, na Suzhou, ubudahwema kongera imigabane ya e-ubucuruzi.
Kubijyanye nibisubizo, ibiryo bya Meituan byabonye iterambere ryo kubara no gusohoza ibikorwa mumyaka ibiri ishize.
Abakoresha buri gihe ibiryo bya Metuaan byabonaga muri uyu mwaka, usibye umusaruro mushya, urubuga rwongeyeho ibikenewe bya buri munsi n'ibicuruzwa byita ku giti cyabo. Amakuru yerekana ko Clucery yibiribwa ya Mesuaan yarenze 3000 kandi iracyaguka.
Mu cyiciro gishya cyo mu musaruro wonyine, ibiribwa bya Metuan birata abatanga amanota bagera kuri 450, bagera kuri 400 mu buryo butaziguye ibidukikije bya digitale 100, bituma isoko rihamye.
Mu rwego rwo gusohozwa no gusohoza, Metuaan yazamuye kuzamura umwaka ushize, kwisubiraho ubwabyo nkikinamico 30 yo gutanga byihuse. Amakuru yemewe yerekana ko hejuru ya 80% byibiciro bya Metuaan birashobora gutangwa mugihe cyiminota 30, hamwe nibipimo byigihe byiyongera na 40% mugihe cyo kwipimisha.
Ariko, birazwi neza ko kugera ku minota 30 kubyara bitoroshye. Umwanya wa Meituan uhagaze nkikinamico yiminota 30 yihuta bisaba ubushobozi bukomeye bwo gutanga, nimbaraga za Meituan. Amakuru yerekana ko muri 2021, Metuwan yari afite abagendera kuri miliyoni 5.27, kandi muri 2022, uyu mubare wiyongereyeho hafi miliyoni 6.24, hamwe na platifomu yongeramo abatwara 970.000 mu mwaka umwe.
Rero, biragaragara ko imyigaragambyo ya Metuaan ifite irushanwa rikomeye nibyiza mubicuruzwa byombi no kubyara. Mugihe ubucuruzi bukomeje kwaguka, ibiribwa bya Metuan bizakora ibintu byinshi byiza inganda nshya za e-ubucuruzi.
2. Ubucuruzi bushya buhinduka umukino wibihangange
Inganda nshya ya e-ubucuruzi yahuye nibibazo bitigeze bibaho mumyaka ibiri ishize.
Ariko, kuva uyu mwaka watangira, hamwe na Frespo (Hema) na Dingdong Maicai batangaza inyungu, inganda zisa naho zinjiye mu cyiciro gishya cy'iterambere, kubona ibyiringiro bitegerejwe.
Nyuma yaho gato, ibihangange nka alibaba, JD.com, na Mecutuan batangiye kongera imbaraga zabo mu murenge mushya wa e-ubucuruzi, biranga intangiriro y'amarushanwa mashya.
Usibye Grocery yifu yavuzwe haruguru, Taobao Grocery na JD ibiri yibanda ku moko yo gucuruza ako kanya ndetse n'inyuma.
Ku bijyanye no kwiranura kwa Taobao, muri Gicurasi muri Gicurasi, Alibaba yahujije "Taokainai" na "Taoxianda" muri "Taobao Grocery." Kuva icyo gihe, Tayobao yimodoka yatangiye gutanga "amasaha 1 yo gutaha" na "umunsi ukurikira - serivisi kubicuruzwa bishya mumijyi irenga 200.
Mu kwezi kumwe, "Taobao Grocery" yatangije serivisi ya farumasi yamasaha 24, asezeranya iminota 30 yo murugo. Muri kiriya gihe, uhagarariye ibiribwa muri Tayobao yavuze ko Taobao yifatanije na farumasi zirenga 50.000, harimo Dingdang Kuiyao, Laobaixing, Laobailing, Yifeaineng, no kurwanira abaguzi bakeneye abaguzi bakeneye.
Na none muri Gicurasi, Alibaba yinjije supermar ya TMall, Taokaiai, Taoxiainda, hamwe nubucuruzi bushya bwo gukora "supermarket ikigo gishinzwe iterambere ryubucuruzi" mumacakubiri yacyo.
Izi ngenganya na Alibaba zerekana ko imiterere yubucuruzi ya e-ubucuruzi buke cyane.
Ku ruhande rwa JD, isosiyete irakunda cyane cyane ububiko bwimbere. Muri Kamena uyu mwaka, JD.com yashyizeho ishami rishinzwe gushinga imihanga hamwe nubucuruzi bwahujwe nka karindwi bushya na jingxi muri ishami ryubucuruzi ryigenga, kurutonde imiterere ya Offline.
Igihe cya nyuma: Jul-04-2024