Ikirangantego cy’icyayi cy’ibinyobwa cy’abashinwa cyitwa Mixue Ice City kigiye gutangira bwa mbere muri Hong Kong umwaka utaha, aho ububiko bwacyo bwa mbere bwafunguye i Mong Kok. Ibi bikurikira ibindi bicuruzwa bya resitora yubushinwa nka "Lemon Mon Lemon Tea" na "COTTI COFFEE" byinjira kumasoko ya Hong Kong. Isosiyete ya mbere ya Hong Kong isohoka muri Hong Kong iherereye ku muhanda wa Nathan, Mong Kok, muri Bank Center Plaza, hafi ya MTR Mong Kok Station E2 isohoka. Kuri ubu iduka ririmo kuvugururwa, hamwe n’ibyapa bitangaza “Ububiko bwa mbere bwa Hong Kong Gufungura vuba” kandi bukerekana ibicuruzwa byabo byasinywe nka “Amazi meza y’indimu” na “Fresh Ice Cream.”
Kuvanga Ice City, ikirango cyurunigi rwibanda kuri ice cream n'ibinyobwa byicyayi, byibanda kumasoko yo murwego rwo hasi hamwe nuburyo bukoreshwa ningengo yimari. Ibicuruzwa byayo bigurwa munsi y’amafaranga 10, harimo ice cream 3 y’amafaranga, amazi y’indimu 4, n’icyayi cy’amata kiri munsi y’amafaranga 10.
Mbere, raporo zerekanaga ko Mixue Ice City iteganya gushyira urutonde muri Hong Kong umwaka utaha, ikusanya hafi miliyari 1 USD (hafi miliyari 7.8 HKD). Banki ya Amerika, Goldman Sachs, na UBS ni abaterankunga ba Mixue Ice City. Isosiyete yari yabanje guteganya gushyira ku rutonde rw’imigabane ya Shenzhen ariko nyuma ikuraho inzira. Muri 2020 na 2021, Mixue Ice City yinjije yiyongereyeho 82% na 121% umwaka ushize. Kugeza mu mpera za Werurwe umwaka ushize, isosiyete yari ifite amaduka 2.276.
Ivanga rya City City A-kugabana urutonde rwakiriwe mbere kandi ibyifuzo byayo byashyizwe ahagaragara mbere. Isosiyete irateganya gushyira ku rutonde rw’imigabane nkuru ya Shenzhen kandi ishobora guhinduka “ikigega cy’icyayi cy’icyayi cya mbere.” Dukurikije prospectus, GF Securities niyo yambere yandika urutonde rwa Mixue Ice City.
Iterambere ryerekana ko amafaranga y’imisozi y’umujyi wa Mixue yiyongereye cyane, aho yinjije miliyari 4.68 n’amafaranga miliyoni 10.35 muri 2020 na 2021, bikagaragaza umuvuduko w’ubwiyongere bwa 82.38% na 121.18% umwaka ushize. Mu mpera za Werurwe 2022, isosiyete yari ifite amaduka 22.276 yose, ikaba ari yo nini nini mu Bushinwa mu bucuruzi bw’ibinyobwa by’icyayi. Umuyoboro w’ububiko urimo intara zose uko ari 31, uturere twigenga, n’amakomine yo mu Bushinwa, ndetse n’ibihugu nka Vietnam na Indoneziya.
Mu myaka yashize, imurikagurisha rya City City ryamamaye no kumenyekana ryiyongereye, kandi hamwe nogukomeza kuvugurura amaturo y’ibinyobwa, ubucuruzi bwikigo bwihuse. The prospectus igaragaza ko umubare wububiko bwa francise hamwe n’igurisha ry’amaduka rimwe wagiye wiyongera, bikaba ibintu bikomeye mu kuzamuka kw’isosiyete.
Imvange ya City City yateje imbere "ubushakashatsi n’umusaruro, ububiko n’ibikoresho, hamwe n’imicungire y’imikorere" urwego rw’inganda, kandi rukora munsi y '"urunigi rutaziguye nk'ubuyobozi, urwego rwa francise nk'umubiri nyamukuru". Ikoresha ibinyobwa byicyayi "Kuvanga Ice City," ikawa "Amahirwe ya Kawa," hamwe na ice cream "Jilatu," itanga ibinyobwa bishya hamwe na ice cream.
Isosiyete ikurikiza inshingano zayo zo “kureka abantu bose ku isi bakishimira uburyohe bwo mu rwego rwo hejuru, buhendutse kandi buhendutse” hamwe n’ikigereranyo cy’ibicuruzwa 6-8. Izi ngamba zo kugena ibiciro zikurura abaguzi kongera inshuro zabo zo kugura no gushyigikira kwaguka byihuse mumijyi yo mucyiciro cyo hasi, bigatuma Mixue Ice City imenyekanisha icyayi cyicyayi cyigihugu.
Kuva mu 2021, kubera ko ubukungu bw’igihugu bwifashe neza kandi n’ubushake bw’umuguzi bwiyongereye, Mixue Ice City yageze ku ntera ishimishije yinjira bitewe n’ibicuruzwa byayo “bifite ireme, bihendutse”. Iyi ntsinzi iragaragaza imikorere yingamba zayo "nkeya-nini, nini cyane" hamwe nigitekerezo cyo kongera ibicuruzwa byimbere mu gihugu.
Byongeye kandi, isosiyete ikurikirana ibyifuzo byabaguzi, ikomeza kumenyekanisha ibicuruzwa bishya bihuza nuburyohe bukunzwe. Muguhuza ibicuruzwa bitangiza kandi byunguka, bitezimbere imiterere yibicuruzwa kugirango byongere inyungu yinyungu. Nk’uko byatangajwe na prospectus, inyungu y’isosiyete yitirirwa abanyamigabane yari hafi miliyari 1.845 mu 2021, byiyongereyeho 106.05% ugereranije n’umwaka ushize. Isosiyete yateje imbere ibicuruzwa bizwi cyane nka Magic Crunch Ice Cream, Shaky Milkshake, Amazi meza y’indimu, na Pearl Milk Tea, inashyira ahagaragara ibinyobwa bikonje bikonje mu 2021, byongera ibicuruzwa by’amaduka.
Iterambere ryerekana kandi uruvange rwuzuye rwa City City rwuzuye, harimo inganda zubatswe ubwazo, inganda zitunganya ibikoresho, hamwe n’ububiko n’ibikoresho bitandukanye ahantu hatandukanye. Iyi mikorere itanga umutekano wibikoresho fatizo byibiribwa mugihe ibiciro bikomeza kandi bigashyigikira ibyiza byikigo.
Mu musaruro, isosiyete yashinze inganda ahantu h’ibanze bikomoka ku bikoresho fatizo kugira ngo igabanye igihombo cyo gutwara ibintu n’ibiciro by’amasoko, kongera umuvuduko wo gutanga, no gukomeza ubuziranenge kandi buhendutse. Muri logistique, guhera muri Werurwe 2022, isosiyete yari yarashinze ibirindiro by’ububiko n’ibikoresho mu ntara 22 kandi yubaka umuyoboro w’ibikoresho mu gihugu hose, itezimbere imikorere kandi igabanya igihe cyo gutanga.
Byongeye kandi, Mixue Ice City yashyizeho uburyo bunoze bwo kugenzura ubuziranenge no gucunga umutekano w’ibiribwa, harimo guhitamo abatanga ibicuruzwa, ibikoresho no gucunga abakozi, gutanga ibikoresho bimwe, no kugenzura amaduka.
Isosiyete yakoze matrike ikomeye yo kwamamaza, ikoresha imiyoboro ya interineti ndetse no kumurongo. Yashizeho indirimbo yinsanganyamatsiko ya mix City City hamwe na IP ya "Snow King", ihinduka igikundiro mubaguzi. Amashusho ya "Snow King" yakiriye abantu barenga miliyari 1, kandi indirimbo yibanze ifite imikino irenga miliyari 4. Muriyi mpeshyi, igitutu “Kuvanga Ice City Yirabura” kiza ku isonga ryishakisha rishyushye kuri Weibo. Imbaraga zamamaza kumurongo kumurongo zaguye cyane mubucuruzi bwazo, hamwe nabayoboke bagera kuri miriyoni 30 kurubuga rwa WeChat, Douyin, Kuaishou, na Weibo.
Nk’uko bitangazwa na iMedia Consulting, isoko ry’ibinyobwa by’icyayi ryakozwe mu Bushinwa ryiyongereye riva kuri miliyari 29.1 mu mwaka wa 2016 rigera kuri miliyari 279.6 mu 2021, aho izamuka ry’umwaka ryiyongereyeho 57.23%. Biteganijwe ko isoko rizakomeza kwiyongera kugera kuri miliyari 374.9 z'amafaranga y'u Rwanda mu 2025. Inganda nshya za kawa na ice cream nazo zifite amahirwe menshi yo kuzamuka.
Igihe cyo kohereza: Kanama-16-2024