Taobao Ibiribwa bishya byo Kwinjiza no Kwagura Isoko
Vuba aha, urutonde rwakazi ku mbuga z’abandi bantu rwerekana ko Taobao Grocery iha akazi abashoramari (BD) muri Shanghai, cyane cyane mu Karere ka Jiading.Inshingano y'ibanze y'akazi ni "guteza imbere no kuzamura abayobozi b'amatsinda ya Taocai."Kugeza ubu, Taobao Grocery iritegura gushyira ahagaragara muri Shanghai, ariko porogaramu yayo nto ya WeChat hamwe na porogaramu ya Taobao ntabwo irerekana amanota mu matsinda muri Shanghai.
Uyu mwaka, inganda nshya za e-ubucuruzi zongeye kwigarurira ibyiringiro, aho ibihangange bikomeye bya e-ubucuruzi nka Alibaba, Meituan, na JD.com byongeye kwinjira ku isoko.Retail Circle yamenye ko JD.com yatangije JD Grocery mu ntangiriro zumwaka kandi kuva yatangira kwerekana ububiko bwayo bwambere.Meituan Grocery yongeye kandi gahunda yo kwagura mu ntangiriro z'uyu mwaka, yongerera ubucuruzi mu turere dushya mu mijyi yo mu cyiciro cya kabiri nka Wuhan, Langfang, na Suzhou, bityo yongera isoko ryayo mu bucuruzi bushya bwa e-bucuruzi.
Nk’uko byatangajwe n’itsinda ry’ubushakashatsi ku isoko ry’Ubushinwa, biteganijwe ko inganda zizagera ku gipimo kingana na miliyari 100 mu mwaka wa 2025. Nubwo Missfresh yananiwe, inyungu ya Dingdong Maicai yahaye inganda icyizere.Kubera iyo mpamvu, hamwe n’ibihangange bya e-ubucuruzi byinjira ku isoko, biteganijwe ko amarushanwa mu bucuruzi bushya bwa e-ubucuruzi ateganijwe gukomera.
01 Intambara iraganje
Ubucuruzi bushya bwa e-ubucuruzi bwigeze kuba inzira yambere kwisi kwihangira imirimo.Mu nganda, 2012 ifatwa nk "umwaka wambere wubucuruzi bushya bwa e-ubucuruzi," hamwe nibibuga bikomeye nka JD.com, SF Express, Alibaba, na Suning bibumbira hamwe.Guhera muri 2014, hamwe n’isoko ry’imari shingiro, e-ubucuruzi bushya bwinjiye mu gihe cyiterambere ryihuse.Imibare yerekana ko umuvuduko w’inganda wiyongereyeho 123.07% muri uwo mwaka wonyine.
Nyuma yimyaka itari mike yiterambere, hagaragaye icyerekezo gishya muri 2019 hamwe no kuzamuka kwabaturage kugura amatsinda.Muri kiriya gihe, urubuga nka Meituan Grocery, Dingdong Maicai, na Missfresh rwatangiye intambara zikomeye.Amarushanwa yari akomeye cyane.Muri 2020, icyorezo cyatanze andi mahirwe murwego rushya rwa e-ubucuruzi, isoko rikomeza kwaguka no kugurisha ibicuruzwa byiyongera.
Ariko, nyuma ya 2021, umuvuduko wubwiyongere bwa e-ubucuruzi bushya bwaragabanutse, kandi inyungu zumuhanda zararangiye.Ibigo byinshi bishya bya e-ubucuruzi byatangiye kwirukanwa, gufunga amaduka, no kugabanya ibikorwa byabyo.Nyuma yimyaka icumi yiterambere, umubare munini wibigo bishya bya e-bucuruzi bikomeje guharanira inyungu.Ibarurishamibare ryerekana ko mu rwego rw’ubucuruzi bushya bwo mu gihugu, 88% by’amasosiyete atakaza amafaranga, 4% gusa aracika ndetse, naho 1% ni byo byunguka.
Umwaka ushize nabwo byari bigoye kuri e-ubucuruzi bushya, hamwe no guhagarika akazi kenshi no gufunga.Missfresh yahagaritse gukora porogaramu yayo, Shihuituan irasenyuka, Chengxin Youxuan irahinduka, maze Xingsheng Youxuan arafunga yirukana abakozi.Ariko, kwinjira mu 2023, hamwe na Freshippo ihinduka inyungu kandi Dingdong Maicai atangaza inyungu zayo za mbere GAAP kuri Q4 2022, hamwe na Meituan Grocery hafi yo guca nubwo, e-ubucuruzi bushya busa nkaho bwinjiye mubyiciro bishya byiterambere.
Mu ntangiriro z'uyu mwaka, JD Grocery yatangije bucece, maze Dingdong Maicai akora inama y'abacuruzi, yitegura ibikorwa bikomeye.Nyuma yaho, Meituan Grocery yatangaje ko yaguye muri Suzhou, maze muri Gicurasi, Taocai yiswe Taobao Grocery ku mugaragaro, ihuza serivisi yo kwikorera imodoka yo ku munsi ukurikira Taocai na serivisi yo gutanga buri saha Taoxianda.Iyimuka ryerekana ko inganda nshya za e-ubucuruzi zirimo guhinduka.
02 Kwerekana Ubushobozi
Biragaragara, duhereye ku bunini bw'isoko no ku iterambere ry'ejo hazaza, e-ubucuruzi bushya bugaragaza amahirwe akomeye.Kubwibyo, imiyoboro minini mishya irahindura cyangwa igateza imbere ubucuruzi bwabo muriki gice.
JD Ibiribwa byongeye gutangiza ububiko bwimbere:Retail Circle yamenye ko guhera mu 2016, JD.com yari yashyizeho gahunda yubucuruzi bushya bwa e-bucuruzi, ariko ibisubizo byari bike, iterambere ryabaye akazuyazi.Ariko, uyu mwaka, hamwe n "ububyutse" bwinganda nshya za e-ubucuruzi, JD.com yihutishije imiterere muri uru rwego.Mu ntangiriro z'umwaka, JD Grocery yatangije bucece, bidatinze, ububiko bubiri bw'imbere butangira gukorera i Beijing.
Ububiko bwimbere, uburyo bushya bwo gukora mumyaka yashize, butandukanye nububiko gakondo kure yabaguzi ba terefone hafi yabaturage.Ibi bizana uburambe bwiza bwo guhaha kubaguzi ariko nanone hejuru yubutaka hamwe nigiciro cyumurimo kuri platifomu, niyo mpamvu benshi bashidikanya kububiko bwimbere.
Kuri JD.com, hamwe nigishoro gikomeye na sisitemu yo gutanga ibikoresho, izi ngaruka ni nto.Kongera gutangiza ububiko bwimbere byuzuza JD Grocery igice cyambere kitagerwaho cyikorera wenyine, bikagenzura cyane.Mbere, JD Grocery yakoraga muburyo bwo guhuriza hamwe, irimo abacuruzi bo mu bandi bantu nka Yonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, na Walmart.
Ibiribwa bya Meituan byaguka bikabije:Retail Circle yamenye ko Meituan nayo yihutishije imiterere ya e-ubucuruzi bushya muri uyu mwaka.Kuva muri Gashyantare, Ibiribwa bya Meituan byasubukuye gahunda yo kwagura.Kugeza ubu, yatangije ubucuruzi bushya mu bice by'imijyi yo mu cyiciro cya kabiri nka Wuhan, Langfang, na Suzhou, byongera isoko ryayo mu bucuruzi bushya bwa e-bucuruzi.
Kubijyanye nibicuruzwa, Meituan Grocery yaguye SKU yayo.Usibye imboga n'imbuto, ubu itanga ibikenerwa bya buri munsi, SKU irenga 3.000.Amakuru yerekana ko ibyinshi mububiko bwimbere bwa Meituan byafunguwe mumwaka wa 2022 byari ububiko bunini bwa metero kare 800.Ukurikije SKU nubunini bwububiko, Meituan yegereye supermarket hagati-nini.
Byongeye kandi, Retail Circle yabonye ko vuba aha, Itangwa rya Meituan ryatangaje gahunda yo gushimangira urusobe rw’ibikorwa by’ibicuruzwa byihuse, rikorana na SF Express, FlashEx, na UU Runner.Ubu bufatanye, bufatanije na sisitemu yo kugemura ya Meituan, bizashyiraho umuyoboro mwiza wo gutanga ibicuruzwa ku bacuruzi, byerekana inzira kuva mu marushanwa kugera ku bufatanye mu nganda zitanga ako kanya.
Ibiribwa bya Taobao byibanze ku gucuruza ako kanya:Muri Gicurasi, Alibaba yahujije urubuga rw’ubucuruzi rwa e-ubucuruzi Taocai hamwe n’urubuga rwarwo rwo gucuruza Taoxianda, ruyizamura mu biribwa bya Taobao.
Kugeza ubu, urupapuro rwibanze rwa porogaramu ya Taobao rwatangije ku mugaragaro umuryango w’ibiribwa bya Taobao, rutanga “gutanga amasaha 1” na “umunsi ukurikira wo kwikorera-buke” serivisi nshya zo kugurisha ku bakoresha mu mijyi irenga 200 mu gihugu hose.Kuri platifomu, guhuza ubucuruzi bwibanze bujyanye nubucuruzi bushobora guhaza abakiriya ibyo bakeneye byo guhaha no kurushaho kunoza uburambe bwabo.
Muri icyo gihe, guhuza ubucuruzi bujyanye n’ubucuruzi bw’ibanze birashobora kwirinda neza gutatanya ibinyabiziga no kugabanya ibiciro byo gutanga no gutanga amasoko.Mbere, umuyobozi wa Taobao Grocery yavuze ko impamvu nyamukuru yo guhuza no kuzamura ari ugukora ibiribwa bya Taobao bihendutse, bishya, kandi byorohereza abaguzi.Byongeye kandi, kuri Taobao, ibi birusheho kunoza imiterere ya e-ubucuruzi bwibidukikije muri rusange.
03 Ubwiza Bwibanze
Mu myaka mike ishize, urwego rushya rwa e-ubucuruzi rwakurikije uburyo bwo gutwika amafaranga no gufata ubutaka.Inkunga imaze kugabanuka, abayikoresha bakunda gusubira muri supermarket gakondo.Kubwibyo, uburyo bwo gukomeza inyungu zirambye byabaye ikibazo cyibikorwa byinganda nshya za e-ubucuruzi.Mugihe e-ubucuruzi bushya bwongeye kugaragara, Retail Circle yizera ko byanze bikunze irushanwa rishya rizahinduka kuva ku giciro ujya mu bwiza kubera impamvu ebyiri:
Ubwa mbere, hamwe nisoko rigenda rirushaho kugenzurwa, intambara zibiciro ntizikibereye ibidukikije bishya.Abacuruzi bamenyesheje ko kuva mu mpera z'umwaka wa 2020, Ubuyobozi bwa Leta bushinzwe kugenzura amasoko na Minisiteri y'Ubucuruzi bwasohoye “icyenda kibujijwe” ku kugura amatsinda y'abaturage, kugenga cyane imyitwarire nko guta ibiciro, guhuza ibiciro, kuzamura ibiciro, no kuriganya ibiciro.Amashusho nka "kugura imboga kuri 1 ku ijana" cyangwa "kugura imboga ziri munsi yigiciro" zagiye zicika buhoro buhoro.Hamwe namasomo yabanjirije aya, abakinyi bashya ba e-ubucuruzi bongeye kwinjira kumasoko birashoboka ko bazareka ingamba "zihenze" nubwo amayeri yo kwaguka adahinduka.Icyiciro gishya cyamarushanwa kizaba kijyanye ninde ushobora gutanga serivise nziza nibicuruzwa byujuje ubuziranenge.
Icya kabiri, kuzamura ibicuruzwa bitera abakiriya kurushaho gukurikirana ubuziranenge bwibicuruzwa.Hamwe no kuvugurura imibereho no guhindura uburyo bwo gukoresha, abaguzi barushaho gushaka ibyoroshye, ubuzima, ndetse n’ibidukikije byangiza ibidukikije, biganisha ku kuzamuka kwihuse kwa e-ubucuruzi bushya.Ku baguzi bakurikirana ubuzima bwiza, ubwiza bwibiryo n’umutekano bigenda birushaho kuba ingorabahizi, bikagura ibyo bakeneye buri munsi.Urubuga rushya rwa e-ubucuruzi rugomba kwibanda kuburambe bwabaguzi nubuziranenge bwibicuruzwa, guhuza umurongo wa interineti no kumurongo bidasubirwaho kugirango bagaragare mumarushanwa.
Byongeye kandi, Retail Circle yizera ko mu myaka itatu ishize, imyitwarire y’abaguzi yagiye ivugururwa inshuro nyinshi.Kwiyongera kwa e-ubucuruzi bizima bitera ibibazo ubucuruzi bwa e-ubucuruzi gakondo, butanga inzira yo gukoresha imbaraga nyinshi no gukoresha amarangamutima.Imiyoboro yo kugurisha ako kanya, mugihe ikemura ibibazo bikenewe byihuse, nayo yagize uruhare runini mugihe cyihariye, amaherezo ibona icyicaro cyayo.
Nkuhagarariye ibicuruzwa bihendutse kandi byingenzi, kugura ibiribwa birashobora gutanga urujya n'uruza rwinshi kubicuruzwa bya e-bucuruzi byugarije umuhanda.Hamwe nibikorwa bishya byinganda hamwe no gutanga amasoko, ibyokurya bizaza bizahinduka urugamba rukomeye kubihangange.Inganda nshya za e-ubucuruzi zizahura n’amarushanwa akaze imbere.
Igihe cyo kohereza: Nyakanga-04-2024