Mu Kwakira 2023, amakuru avuga ko Meituan Maicai azafungura ihuriro rishya i Hangzhou, ibyo bikaba ari intambwe ikomeye kuva Zhang Jing yazamurwa kuri Visi Perezida wa Meituan.
Hagati y’inganda ziganje mu “kurokoka,” Meituan Maicai akomeje kuba umwe mu masosiyete make mu bubiko bushya bw’ibiribwa bikomeza kwaguka mu gihugu hose.
Bivugwa ko muri uyu mwaka, Meituan Maicai yamaze kwinjira mu mijyi ibiri mishya, Suzhou ndetse na Hangzhou igiye gufungurwa vuba, byombi biherereye mu Bushinwa.
Kugeza ubu, Meituan Maicai imaze gushinga ibikorwa mu mijyi umunani, harimo Beijing, Langfang, Shanghai, Suzhou, Shenzhen, Guangzhou, Foshan, na Wuhan.Ibi byerekana ko imiterere ya Meituan Maicai ikubiyemo uturere dutandukanye harimo Ubushinwa bw'Uburasirazuba, Ubushinwa bw'Amajyepfo, Ubushinwa bw'Amajyaruguru, n'Ubushinwa bwo hagati.
Ikigaragara ni uko umuvuduko wo kwigana wa Meituan Maicai ntabwo wihuta cyane kandi uratinda ugereranije n’amasosiyete ya interineti.Mu myaka itari mike yiterambere, Meituan Maicai yagutse igera mumijyi itageze ku icumi, Foshan na Guangzhou bifatwa nkumujyi umwe.
Rero, bamwe mu babikurikiranira hafi bemeza ko kwaguka kwa Meituan Maicai ku isoko rya Hangzhou bidatangaje.
Icyakora, bagaragaza kandi ko Meituan Maicai idashobora kwaguka vuba mu gihugu hose mu gihe gito, keretse iyo inganda zagize impinduka zikomeye, nko kugwa kw'abandi bahanganye bakomeye nka Dingdong Maicai na Supermarket ya Pupu, byihutisha kwaguka kwa Meituan Maicai.
Byongeye kandi, uburyo bwa Meituan Maicai bwo gufungura ihuriro rishya rya Hangzhou busa n’ingamba zaryo ku isoko rya Suzhou, zombi ziyobowe n’ikipe ya Shenzhen aho kuba ikipe ya Shanghai (isoko rya Shenzhen kuri ubu ni umwe mu bitwaye neza mu mijyi umunani).
Nubwo bimeze bityo ariko, biracyagoye kuri Meituan Maicai kwimura Dingdong Maicai mu Bushinwa.Dingdong Maicai irakomeye cyane mubushinwa bwuburasirazuba, cyane cyane muri Shanghai na Suzhou, kandi yashyizeho inzitizi zimwe na zimwe zaho mu bikorwa by’ibiribwa bishya.Ku rwego rw'ibicuruzwa, cyane cyane n'ibicuruzwa byayo bwite, Dingdong Maicai yerekanye imikorere myiza mu Bushinwa bw'Uburasirazuba.
Abakurikiranira hafi amasoko baragira bati: "Muri iki gihe ntabwo byoroshye kwirukana Dingdong Maicai.N'ubwo hari ibihuha biva ku masoko ya Guangzhou na Shenzhen avuga ko Dingdong Maicai atekereza kuvaho, iyi kipe ikomeje gukomera cyane mu Bushinwa bw'Uburasirazuba, cyane cyane ku gipimo cya 35%. ”
Kubera ko Dingdong Maicai adashaka kwibasirwa mu buryo bworoshye, na we aherutse kongera ingufu mu isoko rya Beijing.Pekin ntabwo ari icyicaro gikuru cya Meituan Maicai gusa ahubwo ni JD.com.
Dingdong Maicai asanzwe afite ububiko bw’imbere 100 i Beijing kandi yashyizeho Yan Xianfu witwaye neza ku isoko rya Jiangsu, nk'umuyobozi w’isoko rya Beijing.
Ifungurwa rishya rya Meituan Maicai i Hangzhou na Suzhou ryerekana ingamba zihuse zo “kwigarurira” Dingdong Maicai.
Muri icyo gihe, ikindi gihangange, JD.com, nacyo cyinjiye mu bubiko bw’imbere, kigerageza amazi ku isoko rya Beijing.Abakurikiranira hafi amasoko baravuga bati: “Kuva mu mpera za Nzeri, umuvuduko wa JD.com wo gufungura ububiko i Beijing watinze cyane kuruta uko byari byitezwe, inyuma ya Meituan Maicai, bishoboka ko wahuye n'ibibazo bimwe na bimwe.Kugeza ubu, JD.com imaze gufungura ububiko butarenze 20 ku isoko rya Beijing. ”
Ku isoko ryiki gihe, haba mu biribwa bishya cyangwa mu zindi nganda, iterambere muri rusange risaba guhuriza hamwe kumurongo no kumurongo wa interineti, gukoresha ibyiza byombi kugirango tuzamure ibikorwa byubucuruzi no kwagura inganda.
Muri make, Meituan Maicai yihutisha imiterere yigihugu mu gufungura ihuriro rishya i Hangzhou.Ariko, gutsinda Dingdong Maicai muburasirazuba bwUbushinwa biragoye kubera imikorere ya nyuma ninyungu zaho.Byongeye kandi, kuba JD.com yinjira mu isoko rya Beijing hamwe nububiko bwimbere bishimangira amarushanwa.Uko inganda zigenda ziyongera kandi irushanwa rikiyongera, isoko rishya rya e-ubucuruzi ryibiryo bizakomeza gutera imbere no guhinduka.
Igihe cyo kohereza: Nyakanga-15-2024