Ku ya 26 Nzeri 2022, Shanghai Ziyan Food Co., Ltd.Ibi birori byaranze iyinjira rya Ziyan Food, ikirango cyambere mubyiciro byinkoko marines, mumasoko yimigabane, bituma habaho ahantu hashya hirushanwa hamwe nibihangange bitatu byibicuruzwa byimbuto.Ibiribwa bya Ziyan rero bibaye umukinnyi wa kane ukomeye mu nganda z’ibiribwa bya marine ndetse nuwambere mu bucuruzi bw’ibiryo bya marine, ashyiraho “inkingi enye” ku isoko.
Mu kwezi gushize, Ziyan Food yashyize ahagaragara raporo yayo y’umwaka wa 2023, yerekana ko yinjije miliyari 1.743, yiyongereyeho 6.48% umwaka ushize, n’inyungu y’inyungu ingana na miliyoni 180, yiyongereye ku buryo bugaragara 55.11% umwaka ushize. -umwaka.Noneho, umwaka umwe nyuma yurutonde, iyi marike yimyaka 34 ikomeje kwerekana imbaraga zikomeye.
Nk’uko byatangajwe ku mugaragaro, ibiryo bya Ziyan byatangiriye muri Sichuan, biteza imbere i Jiangsu, kandi byiyongera mu gihugu hose.Mu 2000, ibiryo bya Ziyan byinjiye ku isoko rya Shanghai, maze mu mwaka wakurikiyeho, amaduka arenga 500, akubiyemo uturere twa Jiangsu, Zhejiang, na Shanghai.Mu 2003, Ziyan yaguye ku isoko ryo hagati mu Bushinwa, akomeza kuzamura ikirango.Kugeza mu mwaka wa 2008, umubare w'amaduka y'ibiribwa ya Ziyan warenze 1.000, ugera ku gukwirakwiza ibicuruzwa bikonje ku bicuruzwa byayo.Muri 2014, Ziyan Baiwei Inkoko yafunguye francising, yongerera vuba umubare wububiko.Kugeza ubu, ibiryo bya Ziyan bifite amaduka arenga 6.100 munsi y’ikirango cya “Ziyan Baiwei Inkoko”, gikubiyemo imijyi irenga 200 yo mu ntara zirenga 20, uturere twigenga, ndetse n’amakomine mu gihugu hose, bishimangira umwanya wacyo nk'ikirango kiza ku isoko ry’ibiryo by’Ubushinwa.
Umwanya Uhagaze Kuva Tangira: Kwinjiza Igice gihamye kandi cyiza-cyiza
Nkicyiciro kizwi cyane muguteka kwabashinwa, uburyohe bwibiryo bya marine butuma bidashoboka kubaguzi benshi.Kugeza ubu, ibiryo bya marine bigabanijwemo cyane cyane "ibiryo byo kuruhande" ibiryo bya marine hamwe n "ibiryo" bya marine.Iyambere ishyirwa mubiryo bikonje kumafunguro yingenzi, mugihe iyanyuma ikora ibiryo byo kwidagadura.
Ugereranije n '“udukoryo” ibiryo bya marine, “ibiryo byo ku ruhande” ibiryo bya marine byerekana imbaraga hamwe nibyiza bitatu byingenzi.Ubwa mbere, ni ngombwa cyane kubaguzi, kuko ibyifuzo byibiryo bya “maride kuruhande” ari byinshi kandi bikunze kugaragara mugihe cya sasita yumuryango no gusangira.Icya kabiri, ikoreshwa mubintu byinshi, harimo guterana mumuryango, gusangira, ibiryo bya nijoro, hamwe ningendo zingenzi.Icya gatatu, irasaba demokarasi yagutse, harimo abagabo, abagore, abana, n'abasaza.
Inzitizi yinjira ku gice cyibiryo "kuruhande" iruta iy'ibiryo bya "snack".Ibisabwa byinshi mubukorikori, uburyohe, gushya, hamwe nubushobozi bwo gutanga amasoko byemeza ubuziranenge bwibicuruzwa, bigatuma abaguzi bizera.
Inkoko Ziyan Baiwei yerekanye aya mahirwe akomeye ku isoko kuva mu ntangiriro, yihagararaho mu gice cy’ibiribwa "kuruhande".Iyi myanya ihagaze ihura namarushanwa make kandi itanga amahirwe menshi.Mu gice cya mbere cyuyu mwaka, Ziyan yakomeje guhanga udushya no gutunganya umurongo wibicuruzwa.Usibye kuzamura ibyokurya byamamaye nka Fuqi Feipian, Inkoko ya Baiwei, Inkoko ya Vine Pepper, na Ziyan Goose, iyi sosiyete yanashyize ahagaragara ibyokurya bishya bikonje nka Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, na Dice Chicken Dices, guhora ubona izina ryiza.Isoko ry’imari shingiro ryerekana kandi imbaraga nyinshi z’isoko ry’ibiribwa ku isoko.
Kugaburira Ibikenewe ku Isoko: Ibicuruzwa bishya nkibisanzwe, Ibicuruzwa byabanje gupakirwa nkibintu byuzuye
Mugihe imyifatire yabaguzi ihinduka, hagenda hibandwa cyane kubirangantego, ubuziranenge, no korohereza ibicuruzwa.Inkoko Ziyan Baiwei, izwi cyane kubera ibiryo gakondo bya Leshan byo mu bwoko bwa marinine biva muri Sichuan, ikomeje gushyiramo ishingiro ry’ibiryo bya kera byo mu turere dutandukanye, bivanga uburyohe bwa Sichuan, Guangdong, na Hunan.Isosiyete yibanda ku bukorikori n'ubuziranenge bwo gukora ibiryo byiza.
Amaze kubona ko urubyiruko rukunda ibiryo byihuse kandi byoroshye-gutegura, Ziyan yinjiye mu isoko ryibiryo byateguwe mbere.Yifashishije imbaraga zayo mugutezimbere ibicuruzwa, kugenzura ubuziranenge, gucunga amasoko, imiyoboro yo kugurisha, no gucunga amakuru, Ziyan ifite itsinda ryigenga R&D hamwe ninganda nkuru.Ibi bitanga inyungu zingenzi kubirango bigenda bigaragara kumasoko y'ibiribwa yabanje gutekwa.Ibicuruzwa nka Ziyan Kung Pao Inkoko, Ibice by'ingurube bitetse, Amaboko y'inkoko yakozwe n'intoki, hamwe n'inkoko y'ingurube y'inda y'inkoko biraryoshye, bikozwe mu bintu bifatika, kandi bishimangira ubuzima n'imirire, biba ibyokurya bizwi cyane mu gusangira umuryango no kurya ibirori.
Guhuza ibikenewe ku isoko, kuyobora ibyokurya kuruhande marines marine ibiryo bifite inyungu karemano.Kugeza ubu, Ziyan ibiryo byateje imbere umurongo wubwoko burenga 100 bwibiryo bya marine, cyane cyane ibicuruzwa bishya, byunganirwa nibintu byapakiwe mbere.Hamwe na sisitemu yuzuye yo kugenzura ubuziranenge murwego rwinganda, Ziyan ikoresha urunigi rwogutanga ubwenge kugirango itange ibicuruzwa byujuje ubuziranenge no guha imbaraga iterambere ryibigo bito n'ibiciriritse.
Kwakira Guhindura Digitale: Gushiraho Inzira Nshya zo Guteza Imbere Inganda
Inganda zibiribwa zinjiye mugihe cyiterambere rya digitale mugihe cyo guhindura imibare.Yifashishije umurongo mugari w’ibicuruzwa, kugenzura amasoko, hamwe n’ibikorwa remezo, Ziyan ibiryo yashyizeho uburyo bunoze bwo gucunga neza ibiribwa biva mu masoko y’ibikoresho fatizo no kubikurikirana, kugenzura ibicuruzwa, kugenzura ingaruka zikomeye, kugenzura ibicuruzwa, kugeza ku gukwirakwiza imbeho ikonje.
Byongeye kandi, ibiryo bya Ziyan biteza imbere cyane umusaruro wibikoresho byubwenge kandi byubwenge mugutangiza urubuga runini rwa serivise zamakuru hamwe na sisitemu nyinshi zigezweho zo gucunga amakuru.Ibi byatumye hashyirwaho uburyo bunoze bwo gutanga amasoko no gucunga neza ubwenge binyuze mu bikoresho no guhunika ububiko.Igisubizo nigikorwa cyiza cyane mumihanda yose, giteza imbere ibyokurya byuruhande rwa marine inganda zibiribwa munzira nshya yubwenge, gukora neza, no kwizerana, bityo kwagura umugabane w isoko.
Imiyoboro ibiri ikora nubufatanye bwambukiranya inganda: Inyungu zirushanwe zirushanwa ninzozi zisangiwe zo kwihangira imirimo
Kwamamaza, ubuziranenge, ubunyamwuga, hamwe nubuziranenge nibyo bizaza mu nganda z’ibiribwa bya marine.Kuva yafungura francising muri 2014, Ziyan Baiwei Inkoko yakuze vuba, ubu irata amaduka arenga 6.100 mugihugu hose.Hamwe nimyaka hafi icumi yuburambe bwibikorwa, Ziyan ibiryo bikomeje guhanga no kuzamura.Ibiranga ibicuruzwa byayo, umurongo mugari wibicuruzwa, hamwe nubwishingizi bufite ireme bitanga umwanya uhagije wo guhatanira inganda zibiribwa.
Ziyan ifite ubushobozi bwo gushaka abakozi ba francise, itanga inkunga yuzuye kubufaransa bushya, ndetse nabadafite uburambe.Ibi bikubiyemo gusuzuma no gushushanya urubuga, amahugurwa y'abakozi, ingamba zo kwamamaza, ibikorwa byo kwamamaza, kuyobora ibikorwa, ibikorwa bihuriweho, amahugurwa yubwenge, hamwe no gusuzuma ubucuruzi, guteza imbere icyerekezo cyo kwihangira imirimo hamwe nitsinda.
Kububiko bwa interineti, Ziyan Food ikora inganda nyinshi zisanzwe mugihugu hose, ikemeza ko ibicuruzwa bikwirakwizwa mububiko, byemeza uburyohe numutekano.Isosiyete kandi icunga cyane ubuzima bw’abakozi, ibipimo by’isuku, uburyo bwo gutunganya ibiribwa, amasoko, kubika, gutunganya, kwanduza ibikoresho, n’isuku ry’ibidukikije.Kubikorwa byo kumurongo, Ziyan ikoresha urubuga runini rwogutanga, mini-progaramu, hamwe nigisubizo cyumuhanda kugirango uteze imbere ibicuruzwa binyuze mumirongo ibiri ya interineti no kumurongo.
Vuba aha, Ziyan Food nayo yerekanye ibyiza byayo mubufatanye bwinganda zinyuranye, kwagura ibicuruzwa byayo no gukurura abakiriya bashobora kuzuza inshingano zimibereho.Urugero, ku ya 8 Werurwe, Umunsi w’abagore, Inkoko Ziyan Baiwei yafatanije na Fenghua mu buryo bwa Live, bahuza ibyokurya byoroshye nka Fish Fish na Peppery Crisp Ingurube n’ibicuruzwa bya Fenghua, bituma habaho kugura ibintu.Muri Nyakanga, Ziyan Baiwei Chicken yongeye gufatanya n’urubyiruko rwa basketball rwerekana “Dunk Youth” Season 3, atera inkunga kandi yibonera inzozi zo gukura kwabakinnyi ba basketball bakiri bato.
Hamwe n’imyaka isaga 30 yihaye imbaraga hamwe n’ibisekuru bitatu by’umurage, nkisosiyete yashyizwe ku karubanda ku masoko y’uruhande rw’ibiribwa, Ziyan Food iragaragaza ko ishimira abaturage kandi ikizera ko ibicuruzwa byayo bifite agaciro ndetse n’agaciro kayo.Amaze gutera imbere, Ziyan azakomeza gukurikiza umugambi wambere, yubahiriza ihame ry "ibikoresho byiza + ubukorikori bwiza = ibicuruzwa byiza," mu gihe akomeje gushakisha imbaraga nshya zo guteza imbere inganda z’ibiribwa no gushyiraho uburyohe butekanye, bufite ireme, kandi bushimishije ku baguzi
Igihe cyo kohereza: Nyakanga-04-2024