Hema Fresh yinjiye muri JD.com, atangiza omnichanHema Fresh, nkurubuga rushya rwo kugurisha rwa Alibaba, yamye ikurura abakiriya nuburyo bwayo bwikorera hamwe nibicuruzwa byiza byujuje ubuziranenge.

Hema Fresh yinjiye muri JD.com, atangiza omnichanHema Fresh, nkurubuga rushya rwo kugurisha rwa Alibaba, yamye ikurura abakiriya nuburyo bwayo bwikorera hamwe nibicuruzwa byiza byujuje ubuziranenge. Uyu mwaka, mugihe cy'ibirori byo guhaha Double Eleven, Hema Fresh yateye intambwe nshya atangiza kumugaragaro ingamba zayo zose.
Kwinjira kwa Hema Fresh kuri JD.com byerekana udushya twinshi mubikorwa byiterambere. Irerekana ububiko bwa mbere bwa Hema kurubuga rwa e-ubucuruzi hanze ya Groupe ya Alibaba kandi nububiko bwa mbere bwa JD.com bwerekana ibicuruzwa bishya.
Amaduka yemewe ya Hema agurisha cyane cyane ibicuruzwa biva mu kirango cyayo bwite “Hema MAX,” birimo ibyiciro nk'ibiryo, imbuto n'imboga, inyama n'ibikomoka ku nyanja, ibikomoka ku mata n'ibinyobwa, ibinyampeke n'ibicuruzwa byumye, inyongeramusaruro, inzoga zizwi cyane zo mu gihugu no mu mahanga, n'urugo ibintu. Kubitanga, Hema ikoresha cyane cyane serivise zoherejwe kandi ishimangira gutanga neza. Mubihe byinshi, amabwiriza yashyizwe kuri Hema arashobora gutangwa kumunsi ukurikira. Ariko, mugihe cyo kuzamurwa kwinshi hamwe no kongera ibicuruzwa byateganijwe, igihe cyo gutanga gishobora kongerwa. Usibye ububiko bwamamaye, Hema yanatangije amaduka amwe ya interineti mu gice cya JD "Gutanga Isaha imwe", asezeranya ko azayatanga mu masaha 1.5 ndetse no kohereza ibicuruzwa ku buntu hejuru ya 49. Kwinjira kwa Hema muri JD.com bitanga ibicuruzwa byinshi kubakoresha JD kandi bikazamura ubudasa nubwiza bwibicuruzwa kurubuga.
Uku kwimuka kwa Hema kwerekana ingamba ziterambere ziterambere ryibikorwa byuzuye, ibyiciro byibicuruzwa byuzuye, no kwagura ibintu byose. Hema ikomeje guhanga udushya muburyo bwubucuruzi nibyiciro byibicuruzwa hamwe na moderi nka Hema Fresh, Ububiko bwabanyamuryango ba Hema X, na Hema Mini, mugihe kandi ishakisha amahirwe menshi yubufatanye mumiyoboro. Usibye JD.com, Hema yafunguye amaduka kurubuga nka WeChat na Douyin, yagura inzira zayo zo kugurisha. Hema igamije kubaka urubuga rwa serivise yubuzima bwuzuye kugirango ihuze ibyifuzo bitandukanye byabaguzi.
Ubufatanye bwa Hema bwambukiranya imipaka bwakuruye inganda. Ku ruhande rumwe, Hema na JD.com ni abanywanyi, cyane cyane mu bucuruzi bushya bw’ibiribwa e-ubucuruzi aho JD Daojia na Hema Fresh bombi bafite uruhare runini. Kurundi ruhande, hari umwanya wubufatanye hagati yabo. JD.com, nkurwego rwubahwa cyane rwikorera kuri e-ubucuruzi mubushinwa, rufite abakoresha benshi; mugihe Hema, nkumuyobozi mubucuruzi bushya, atanga ibicuruzwa byiza byo murwego rwohejuru hamwe nibirango bikorera wenyine. Ubufatanye bwabo bushobora kuganisha ku kuzuzanya no guhana inyungu. Kwinjira kwa Hema muri JD.com nabyo bizana traffic ninjiza nyinshi kuri JD, bizamura ishusho yikimenyetso hamwe nuburambe bwabakoresha.
Kwinjira kwa Hema Fresh muri JD.com byerekana impinduka zikomeye mubiribwa bishya bya e-ubucuruzi nubushakashatsi bwingirakamaro mubucuruzi bushya bwo gucuruza. Ubu bufatanye bwambukiranya imipaka ntabwo butanga abakiriya uburyo bwo guhaha gusa ahubwo buzana udushya twinshi mubucuruzi bushya bwibiribwa. Iterambere ry'ejo hazaza rya Hema Fresh rikwiye gutegereza.