Magnum Ice Cream ishyigikira gahunda ya 'Plastic Reduction' Initiative hamwe nicyatsi kibisi, yatsindiye igihembo cyo guhanga udushya

Kuva ikirango cya Unilever cyitwa Walls cyinjira ku isoko ryUbushinwa, ice cream ya Magnum nibindi bicuruzwa byakunzwe nabaguzi. Usibye kuvugurura uburyohe, isosiyete ikuru ya Magnum, Unilever, yashyize mubikorwa igitekerezo cyo "kugabanya plastike" mubipfunyika, ikomeza guhuza ibyifuzo bitandukanye byabakiriya. Vuba aha, Unilever yatsindiye igihembo cya silver mu nama mpuzamahanga ya IPIF yo guhanga udushya ndetse na CPiS 2023 igihembo cy’Intare mu nama ya 14 y’Ubushinwa Packaging Innovation and Sustainable Development Forum (CPiS 2023) kubera guhanga udushya two gupakira no gushyira ingufu mu kugabanya ibidukikije bigira uruhare mu kurengera ibidukikije.
Unilever Ice Cream Gupakira Yatsindiye Ibihe bibiri byo Gupakira Udushya
Kuva mu 2017, Unilever, isosiyete nkuru ya Walls, yahinduye uburyo bwo gupakira ibintu bya pulasitike yibanda ku “kugabanya, gukora neza, no gukuraho plastike” kugira ngo igere ku majyambere arambye no gutunganya plastike. Izi ngamba zatanze umusaruro ushimishije, harimo guhanga udushya two gupakira ice cream yahinduye ibicuruzwa byinshi munsi yikimenyetso cya Magnum, Cornetto, na Walls muburyo bushingiye ku mpapuro. Byongeye kandi, Magnum yakoresheje ibikoresho bitunganijwe neza nka padi mu dusanduku two gutwara abantu, bigabanya ikoreshwa rya toni zirenga 35 za plastiki y’isugi.
Kugabanya plastike ku isoko
Ibicuruzwa bya ice cream bisaba ubushyuhe buke mugihe cyo gutwara no kubika, bigatuma kondegene iba ikibazo rusange. Gupakira impapuro gakondo birashobora guhinduka bitoshye kandi byoroshe, bigira ingaruka kumiterere yibicuruzwa, bisaba kurwanya amazi menshi hamwe no kurwanya ubukonje mubipfunyika bwa ice cream. Uburyo bwiganje ku isoko ni ugukoresha impapuro zometseho, zitanga imikorere myiza y’amazi ariko bikagorana gutunganya no kongera ikoreshwa rya plastiki.
Unilever hamwe na upstream itanga abafatanyabikorwa bateje imbere agasanduku kitari laminide ikwiranye no gutwara ice cream ikonje. Ikibazo nyamukuru kwari ukureba niba agasanduku k’amazi karwanya amazi kandi agaragara. Ibipfunyika bisanzwe bipfunyitse, tubikesha firime ya pulasitike, birinda kondegene kwinjira mu mpapuro z'impapuro, bityo bikarinda ibintu bifatika kandi bikongera ubwiza bwo kureba. Ibipfunyika bidafite urumuri, byagombaga kuba byujuje ubuziranenge bw’amazi ya Unilever mugihe hagumye ubuziranenge bwanditse kandi bugaragara. Nyuma yincuro nyinshi zo kwipimisha kwinshi, harimo kugereranya kugereranya gukoreshwa mugukonjesha, Unilever yemeje neza hydrophobic varnish hamwe nibikoresho byimpapuro kugirango bipfunyikwe.
Mini Cornetto Ikoresha Hydrophobic Varnish kugirango isimbuze Lamination
Guteza imbere Gusubiramo no Gutezimbere Birambye
Bitewe n'imiterere yihariye ya ice cream ya Magnum (ipfunyitse muri shokora), ibipfunyika bigomba gutanga uburinzi buhanitse. Mbere, EPE (yaguka polyethylene) padding yakoreshwaga munsi yagasanduku kinyuma. Ibikoresho byari bisanzwe bikozwe muri plastiki yisugi, byongera imyanda ya plastiki yangiza ibidukikije. Guhindura padi ya EPE kuva isugi ikajya muri plastiki itunganijwe byasabye ibyiciro byinshi byo kwipimisha kugirango ibikoresho bitunganyirizwa byujuje ibyangombwa bisabwa kugirango birinde ibikoresho. Byongeye kandi, kugenzura ubuziranenge bwibikoresho byasubiwemo byari ingenzi, bisaba ko hakurikiranwa cyane ibikoresho fatizo byimbere hamwe nibikorwa byakozwe. Unilever hamwe nababitanga bakoze ibiganiro byinshi hamwe nogutezimbere kugirango bakoreshe neza ibikoresho bitunganijwe neza, bituma igabanuka rya toni zigera kuri 35 za plastiki yisugi.
Ibi byagezweho bihuza na gahunda irambye ya Unilever (USLP), yibanda ku ntego za “plastike nkeya, plastike nziza, kandi nta plastiki”. Urukuta rurimo gushakisha icyerekezo cyo kugabanya plastike, nko gukoresha firime zipakira impapuro aho gukoresha plastike no gufata ibindi bikoresho byoroshye gukoreshwa.
Iyo usubije amaso inyuma ukareba imyaka Walls yinjiye mu Bushinwa, isosiyete yagiye ihanga udushya kugira ngo ihuze uburyohe bwaho n'ibicuruzwa nka Magnum ice cream. Mu rwego rwo guhuza n’Ubushinwa bukomeje ingamba zo guhindura icyatsi na karuboni nkeya, Urukuta rwihutishije guhindura imibare mu gihe rukomeje gushyira mu bikorwa ingamba zirambye z’iterambere. Kumenyekana vuba hamwe nibice bibiri byo gupakira udushya ni gihamya yibikorwa byiterambere byiterambere.