Imikorere ikomeje kugabanuka, Igiciro cyimigabane Yagabanutse: Guangming Dairy's Down Down Trend idahagarikwa

Nka sosiyete yonyine iyoboye amata y’amata yitabiriye inama y’ubushinwa ya gatanu, Guangming Dairy ntabwo yatanze "Ikarita ya Raporo."
Vuba aha, Guangming Dairy yashyize ahagaragara raporo y’igihembwe cya gatatu cy’umwaka wa 2023. Mu gihembwe cya mbere cyambere, isosiyete yinjije miliyari 20.664 y’amayero, umwaka ushize ugabanuka 3.37%; inyungu nyungu yari miliyoni 323 Yuan, umwaka ushize wagabanutseho 12,67%; mugihe inyungu nyayo nyuma yo gukuramo inyungu nigihombo kidasubirwaho byiyongereyeho 10,68% umwaka ushize kugera kuri miliyoni 312.
Ku bijyanye no kugabanuka kw’inyungu, Guangming Dairy yasobanuye ko byatewe ahanini n’igabanuka ry’umwaka ku mwaka winjiza mu gihugu mu gihe cya raporo ndetse n’igihombo cyaturutse ku mashami yacyo yo hanze. Ariko, igihombo cyisosiyete ntabwo ari ibintu biherutse.
Gutinda Gukwirakwiza Abashinzwe Gukomeza Kugenda
Birazwi neza ko Guangming Dairy ifite ibice bitatu byingenzi byubucuruzi: gukora amata, ubworozi, nizindi nganda, cyane cyane kubyara no kugurisha amata mashya, yogurt nshya, amata ya UHT, yogurt, ibinyobwa bya acide lactique, ice cream, amata n’amata ashaje ifu, foromaje, n'amavuta. Nyamara, raporo y’imari yerekana neza ko imikorere y’amata y’isosiyete ahanini ituruka ku mata y’amazi.
Dufashe nk'imyaka ibiri yuzuye y’ingengo y’imari iheruka, mu 2021 na 2022, amafaranga y’amata yinjije hejuru ya 85% y’amafaranga yose yinjira muri Guangming Dairy, mu gihe ubworozi n’inganda zindi zitanze munsi ya 20%. Mu gice cy’amata, amata y’amazi yinjije miliyari 17.101 na miliyari 16.091, bingana na 58.55% na 57.03% by’amafaranga yose yinjiza. Muri icyo gihe kimwe, amafaranga yavuye mu bindi bikomoka ku mata yari miliyari 8.48 na miliyari 8 z'amayero, bingana na 29.03% na 28.35% byinjira byose.
Ariko rero, mu myaka ibiri iheze, Ubushinwa bukenera amata bwarahindutse, bituma habaho “inshuro ebyiri” zo kugabanuka kwinjiza n’inyungu ziva muri Guangming Dairy. Raporo y'ibikorwa 2022 yerekanye ko Guangming Dairy yinjije miliyari 28.215 z'amafaranga y'u Rwanda, umwaka ushize ugabanuka 3.39%; Inyungu rusange yitirirwa abanyamigabane ba sosiyete yashyizwe ku rutonde yari miliyoni 361 Yuan, umwaka ushize wagabanutseho 39.11%, ibyo bikaba aribyo rwego rwo hasi kuva 2019.
Nyuma yo gukuramo inyungu n’igihombo kidasubirwaho, inyungu ya Guangming Dairy mu 2022 yagabanutseho hejuru ya 60% umwaka ushize igera kuri miliyoni 169 gusa. Buri gihembwe, inyungu y’isosiyete nyuma yo gukuramo ibintu bidasubirwaho mu gihembwe cya kane cya 2022 yanditse igihombo cya miliyoni 113 Yuan, igihombo kinini mu gihembwe kimwe mu myaka hafi 10.
By'umwihariko, 2022 ni umwaka wambere w’ingengo y’imari uyobowe na Chairman Huang Liming, ariko kandi ni n’umwaka Guangming Dairy yatangiye “gutakaza imbaraga.”
Mu 2021, Guangming Dairy yari yashyizeho gahunda y'ibikorwa 2022, igamije kugera ku nyungu zose hamwe zingana na miliyari 31.777 z'amafaranga y'u Rwanda ndetse n'inyungu zikomoka kuri sosiyete nkuru ya miliyoni 670. Icyakora, isosiyete yananiwe kugera ku ntego zayo z'umwaka wose, aho amafaranga yinjiza agera kuri 88.79% naho inyungu ziva kuri 53.88%. Guangming Dairy yasobanuye muri raporo yayo y'umwaka ko impamvu z'ibanze ari ugutinda kwiyongera kw'ikoreshwa ry’amata, gukaza umurego ku isoko, ndetse no kugabanuka kwinjiza amafaranga ava mu mata y’amazi n’ibindi bicuruzwa by’amata, bikaba byateje imbogamizi zikomeye ku mikorere y’ikigo.
Muri raporo y’umwaka wa 2022, Guangming Dairy yashyizeho intego nshya mu 2023: guharanira kwinjiza amafaranga yose hamwe angana na miliyari 32.05, inyungu ziva ku banyamigabane bangana na miliyoni 680, hamwe n’inyungu irenga 8%. Igiteranyo cy’imitungo itimukanwa y’umwaka cyari giteganijwe kuba miliyari 1.416.
Kugira ngo izo ntego zigerweho, Guangming Dairy yavuze ko iyi sosiyete izakusanya inkunga binyuze mu ishoramari ryayo bwite ndetse no mu nzira zo gutera inkunga hanze, kwagura uburyo bwo gutera inkunga amafaranga make, kwihutisha ibicuruzwa, no kugabanya ikiguzi cyo gukoresha imari.
Ahari bitewe nuburyo bwo kugabanya ibiciro no gufata ingamba zo kunoza imikorere, mu mpera za Kanama 2023, Guangming Dairy yatanze raporo yunguka igice cyumwaka. Muri iki gihe, isosiyete yinjije miliyari 14.139 z'amafaranga y'u Rwanda, umwaka ushize ugabanukaho 1,88%; inyungu nyayo yari miliyoni 338 Yuan, yiyongereyeho 20.07% umwaka ushize; n'inyungu nziza nyuma yo gukuramo ibintu bidasubirwaho ni miliyoni 317 Yuan, umwaka ushize wiyongereyeho 31.03%.
Icyakora, nyuma y’igihembwe cya gatatu cya 2023, Guangming Dairy “yavuye mu nyungu ijya mu gihombo,” aho amafaranga yinjiza angana na 64.47% n’inyungu zuzuye zingana na 47.5%. Mu yandi magambo, kugira ngo intego zayo zigerweho, Guangming Dairy igomba gukenera kwinjiza hafi miliyari 11.4 y’amafaranga yinjiza na miliyoni 357 y’inyungu mu gihembwe gishize.
Nkuko igitutu cyimikorere kitarakemuka, abagabuzi bamwe batangiye gushaka andi mahirwe. Raporo y’imari 2022 ivuga ko amafaranga yagurishijwe n’abacuruzi ba Guangming Dairy yageze kuri miliyari 20.528 y’amayero, umwaka ushize ugabanuka 3.03%; amafaranga yo gukora yari miliyari 17.687 Yuan, umwaka ushize wagabanutseho 6.16%; n'inyungu rusange yiyongereyeho amanota 2.87 ku ijana umwaka ushize kugera kuri 13.84%. Mu mpera za 2022, Guangming Dairy yari ifite abagabuzi 456 mu karere ka Shanghai, biyongera 54; isosiyete yari ifite abadandaza 3,603 mu tundi turere, igabanuka rya 199. Muri rusange, Guangming Dairy umubare w’abayigurisha wagabanutseho 145 muri 2022 honyine.
Mu gihe imikorere y’ibicuruzwa byayo byagabanutse ndetse n’ikomeza kugenda ry’abacuruzi, Guangming Dairy yahisemo gukomeza kwaguka.
Kongera ishoramari mumasoko yamata mugihe uharanira kwirinda ibibazo byumutekano wibiribwa
Muri Werurwe 2021, Guangming Dairy yatangaje gahunda yo gutanga ku mugaragaro ku mugaragaro, igamije gukusanya amafaranga atarenga miliyari 1.93 kuva ku bashoramari bagera kuri 35.
Guangming Dairy yavuze ko amafaranga yakusanyijwe azakoreshwa mu kubaka ubworozi bw'amata no kuzuza igishoro gikora. Nk’uko gahunda ibiteganya, miliyari 1.355 y’amafaranga yakusanyijwe yari gutangwa mu mishinga itanu y’imishinga, harimo no kubaka uruganda rwerekana inka y’amata 12.000 i Suixi, muri Huaibei; umurima w’inka w’amata 10,000 w’amata muri Zhongwei; umurima w’amata 7,000 yerekana amata muri Funan; umurima werekana inka y’amata 2000 muri Hechuan (Icyiciro cya II); no kwagura ubworozi bw'inka bw’amata y’igihugu (Jinshan Dairy Farm).
Umunsi gahunda yo gushyira abikorera ku giti cyabo yatangarijwe, isosiyete ya Guangming Dairy ifitwe n’ishami ryayo rya Guangming Animal Husbandry Co., Ltd. yaguze imigabane ingana na 100% ya Shanghai Dingying Agriculture Co., Ltd ku madolari miliyoni 1.8845 na Shanghai Dingniu Feed Co., Ltd. , hamwe 100% bya Dafeng Dingcheng Agriculture Co., Ltd. kuri miliyoni 51.4318.
Mubyukuri, kongera ishoramari mubikorwa byo hejuru hamwe ninganda zuzuye zuzuye zimaze kuba rusange munganda zamata. Amasosiyete akomeye y’amata nka Yili, Mengniu, Guangming, Junlebao, Ibyiringiro bishya, na Sanyuan Foods yagiye ashora imari mu kwagura ubushobozi bw’ubuhinzi bw’amata.
Ariko, nk '"umukinnyi ushaje" mu gice cy’amata yanditswemo, Guangming Dairy yabanje kugira inyungu zitandukanye. Birazwi ko amasoko y’amata ya Guangming yari aherereye cyane cyane mu turere tw’imihindagurikire y’ikirere y’imvura izwi cyane ku rwego rw’ubuhinzi bw’amata yo mu rwego rwo hejuru, agena ubwiza bw’amata ya Guangming Dairy. Ariko ubucuruzi bwamata ya pasteurize ubwabwo bufite ibisabwa cyane mubushyuhe no gutwara abantu, kuburyo bigoye kuganza isoko ryigihugu.
Kubera ko amata ya pasteurize yiyongereye, amasosiyete akomeye y’amata nayo yinjiye muri uru rwego. Muri 2017, Mengniu Dairy yashinze ishami rishinzwe ubucuruzi bushya bw’amata maze atangiza ikirango cya “Daily Fresh”; muri 2018, Yili Group yashyizeho Gold Label ikirango cyamata mashya, yinjira kumugaragaro isoko ryamata yubushyuhe buke. Kugeza mu 2023, Nestlé yanatangije amata yambere yambere akonje.
Nubwo kongera ishoramari mu masoko, Guangming Dairy yagiye ihura n’ibibazo by’umutekano w’ibiribwa. Nk’uko ibiro ntaramakuru Xinhua bibitangaza ngo muri Nzeri uyu mwaka, Guangming Dairy yasabye imbabazi ku mugaragaro ku rubuga rwayo rwa interineti, ivuga ibintu bitatu by’umutekano w’ibiribwa byabaye muri Kamena na Nyakanga.
Bivugwa ko ku ya 15 Kamena, abantu batandatu bo mu Ntara ya Yingshang, mu Ntara ya Anhui, bahuye n'ibirutsi n'ibindi bimenyetso nyuma yo kunywa amata ya Guangming. Ku ya 27 Kamena, Guangming yasohoye ibaruwa isaba imbabazi amazi ya alkali avuye mu isuku yinjira mu mata ya “Youbei”. Ku ya 20 Nyakanga, Ubuyobozi bw’Umujyi wa Guangzhou bushinzwe inganda n’ubucuruzi bwashyize ahagaragara ibyavuye mu cyiciro cya kabiri cy’ubushakashatsi bwakozwe ku bushakashatsi bwakozwe ku bicuruzwa by’amata bikwirakwizwa mu gihembwe cya kabiri cy’umwaka wa 2012, aho ibicuruzwa by’amata bya Guangming byongeye kugaragara ku “rutonde rw’abirabura.”
Ku rubuga rw’ibirego by’abaguzi “Ikirego cy’injangwe,” abaguzi benshi bavuze ibibazo bijyanye n’ibicuruzwa bya Guangming Dairy, nko kwangiza amata, ibintu by’amahanga, no kutubahiriza amasezerano. Kugeza ku ya 3 Ugushyingo, hari ibibazo 360 bijyanye na Guangming Dairy, naho ibirego bigera kuri 400 bijyanye na serivisi yo kwiyandikisha ya “随心 订” ya Guangming.
Mu bushakashatsi bwakozwe n'abashoramari muri Nzeri, Guangming Dairy ntiyigeze isubiza ibibazo bijyanye n'imikorere yo kugurisha ibicuruzwa 30 bishya byatangijwe mu gice cya mbere cy'umwaka.
Ariko, Guangming Dairy igabanuka ryinjira ninyungu zinyungu byagaragaye vuba kumasoko shingiro. Ku munsi wa mbere w’ubucuruzi nyuma yo gushyira ahagaragara raporo y’igihembwe cya gatatu (30 Ukwakira), igiciro cy’imigabane ya Guangming Dairy cyagabanutseho 5.94%. Kugeza ku ya 2 Ugushyingo, imigabane yarwo yagurishijwe ku giciro cya 9.39 kuri buri mugabane, igiteranyo cyagabanutseho 57.82% kuva ku gipimo cyayo cya 22.26 ku mugabane wa 2020, kandi agaciro kayo ku isoko karagabanutse kugera kuri miliyari 12.94.
Urebye igitutu cyo kugabanuka kw'imikorere, kugurisha nabi kw'ibicuruzwa bikuru, no kongera amarushanwa mu nganda, niba Huang Liming ashobora kuyobora Guangming Dairy gusubira mu mpinga zayo biracyagaragara.

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Igihe cyo kohereza: Kanama-17-2024